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At Little Guy Branding, we specialize in building, protecting, and growing our clients’ brands. Whether you’re a small startup or a large corporation, we ensure you have a comprehensive understanding of branding, marketing, and advertising. We believe in providing a complete overview of these areas and our efforts before we start working together.

Our deep dive into each client’s business and goals enables us to utilize our team’s extensive expertise to cater to their specific needs. We offer customized services that match their current goals, whether a one-time social media audit and strategy or a long-term partnership with continuous services.

What exactly does our first session include?

Here is a layout of what you can expect during your FREE consultation:

The Process/Introduction

We begin meeting by doing an interactive brand mapping consultation with you and other key stakeholders in your business. During this first meeting, we focus on understanding your business, brand, and objectives. Key discussion points include:

  • Your Brand’s History: We look into where your brand came from and how it has changed over time.
  • Current Status: A quick look at where your brand is at right now.
  • Goals: Defining both short-term and long-term goals.
  • Challenges and Opportunities:Identifying main areas that need to be improved.
Brand mapping session graphic. lgx - little guy design, Omaha, NE

This first step ensures everyone is on the same page and knows what you want and hope for. However, if your business is new and you’re starting from scratch, we will complete the map in real time and work together to customize your map so you can see how each area of marketing connects to and works with the others. 

Here are a few items we may discuss: 

  • Your Business Challenges & Marketing Goals
  • Your Target Audiences
  • Logo Development & Brand Standards
  • Content Needs & Creation
  • Key Performance Indicators
  • Search Engine Optimization
  • Social Media Management
  • Website Hosting & Performance
  • Advertising
  • Printed Collateral
  • Signage

We thoroughly analyze your brand to gather important understandings through:

  • Brand Review: Review your existing branding materials, website, and social media presence.
  • Market Analysis: Understanding your market position, competitors, and industry trends.
  • Audience Insights: Understanding your target audience’s preferences and behavior.

With you, we examine your brand & company to identify your strengths, weaknesses, opportunities, and challenges. This information guides us in developing a strategic roadmap covering your brand’s definition, communication, and marketing plan.

Your feedback is crucial as we customize the plan to fit your vision and needs. Finally, we provide a detailed action plan structured to fit within your budget, all aimed at elevating your brand effectively. Following the meeting, we will email you the mapping we discussed during our meeting. We will then follow up within 7-10 business days with a comprehensive proposal outlining the discussed strategies and next steps with pricing.

Are you Ready to Elevate Your Brand?

At Little Guy Branding, our mapping sessions are designed to be collaborative and data-driven, laying the groundwork for a stronger, more compelling brand. Ready to take the next step? Contact us today to schedule your mapping session and start your journey toward brand excellence!

Brand mapping session graphic. lgx - little guy design, Omaha, NE
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