Navigating Your Brand’s Future: What to Expect During a Mapping Session at Little Guy Branding

2024-06-17T17:33:59-05:00June 17th, 2024|Creative, Design, News & Updates, Interesting Articles, Marketing, Branding|

At Little Guy Branding, we specialize in building, protecting, and growing our clients' brands. Whether you're a small startup or a large corporation, we ensure you have a comprehensive understanding of branding, marketing, and advertising. We believe in providing a complete overview of these areas and our efforts before we start working together. Our [...]

Why Your Business needs a Brand Kit and How to Make it Happen

2024-05-29T16:08:58-05:00May 29th, 2024|Creative, Design, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

No business owner wants to spend time, energy, and financial resources developing a logo and branding only to have it not be used correctly.  Using colors, fonts, and logo files inconsistently creates confusion and a lack of cohesion for your brand. On the other hand, maintaining consistency in your brand elements builds customer [...]

How Can I Efficiently Utilize Content Once It Has Been Created?

2024-02-23T12:07:18-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

Creating content is only half the battle in today's fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere. This approach emphasizes the importance of creating high-quality, versatile content that can be [...]

What exactly is “Content”? 

2024-02-22T17:14:02-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

Diversifying your content types is critical to engaging a public audience effectively. Each format has its strengths and can reach different segments of your audience. Here's a closer look at some of the most impactful types of content you can create: Blog Posts The backbone of many content strategies, blog posts can range [...]

Unlocking the Power of Content: Strategies for Engaging Public Audiences

2024-02-22T17:08:08-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

In the digital era, content isn’t just king; it's the currency of engagement in a bustling online marketplace. For brands, organizations, and individuals, managing this currency requires more than just creativity—it necessitates a strategic approach to content management tailored to public audiences. As we navigate the vast array of digital information, compelling content [...]

Combating the Surge in Facebook Spam: Proactive Measures for Your Business

2024-01-30T14:45:38-06:00January 30th, 2024|Interesting Articles, Social Media, Marketing, Branding|

If you're managing a Facebook Business Page or Account, the recent influx of spam might seem unrelenting. From phishing attempts via messages and tags to suspicious emails, what was once a mere annoyance has escalated into a full-blown digital deluge over the past year. These aren't just digital pests but potential threats that [...]

The High Cost of a Cheap Website: Why Hiring an Expert is Essential

2023-11-20T12:32:16-06:00November 20th, 2023|SEO, Marketing, Branding, Website Design|

With the rise of DIY website builders and freelancers offering budget-friendly options, it might be tempting to cut costs and create a website on your own or hire the cheapest available option. That's a great idea in some cases, but this decision can lead to a high costs in the long run. In [...]

The Importance of Website Ownership: Don’t Lose Control of Your Digital Identity

2023-11-20T12:09:27-06:00November 20th, 2023|SEO, Marketing, Branding, Website Design|

We've seen the problems first hand. A cleaning company that paid a monthly service for an otherwise “free” website.  But they weren’t getting any leads, but they couldn't update the content and code to make it work. A construction company who also didn't own their website, but paid a marketing company per lead. [...]

Website Homepage Design Tips & Best Practices

2023-06-05T14:19:04-05:00March 15th, 2023|Design, Marketing, Branding, Website Design|

They say you never get a second chance to make a first impression. This is especially true when it comes to your website’s home page, which is often the first thing people see when they want to check out everything your business has to offer. Maximizing the effectiveness of your website goes beyond just styling [...]

How to Optimize A Website for Lead Generation

2023-06-05T14:19:06-05:00March 15th, 2023|Design, Marketing, Branding, Website Design|

Your website is one of your best vehicles for generating leads. Though this requires a strategic approach that goes much deeper than your SEO best efforts and a flashy graphic saying “Click Here to Learn More.” Effectively generating leads from your website design draws on several important factors that lead to things like primary calls [...]

What Is Employer Branding & How It Works

2022-12-01T11:22:16-06:00November 30th, 2022|Branding|

In the modern age, businesses need to maintain their reputation online and in the community. This includes letting customers and potential employees know about things like your product line, services, community outreach, special events, history, and company leadership. When it comes to recruiting the best employees, a company needs to be mindful of its perception [...]

Branding vs Marketing. What’s the Difference?

2022-10-12T18:59:16-05:00October 7th, 2022|Marketing, Branding|

Building a thriving business in the 21st Century requires you to stay on top of a lot of technical concepts. Two of the most fundamental are marketing and branding. While it might sometimes feel like they are used interchangeably, there are some very distinct differences between the two and the strategies that drive them. In [...]

Ultimate Social Media Checklist

2022-10-25T16:28:09-05:00September 20th, 2022|Social Media, Marketing, Branding|

Social media has become one of the most powerful methods of developing brand awareness and identity by connecting with a broad range of users. Not to mention being a great way to promote sales and drive the kind of conversion rates that elevate your success. Though it’s not enough for your small business to [...]