Marketing

How Can I Efficiently Utilize Content Once It Has Been Created?

2024-02-23T12:07:18-06:00February 22nd, 2024|Marketing, Branding, Creative, News & Updates, Interesting Articles, Social Media|

Creating content is only half the battle in today's fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere. This approach emphasizes the importance of creating high-quality, versatile content that can be [...]

What exactly is “Content”? 

2024-02-22T17:14:02-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

Diversifying your content types is critical to engaging a public audience effectively. Each format has its strengths and can reach different segments of your audience. Here's a closer look at some of the most impactful types of content you can create: Blog Posts The backbone of many content strategies, blog posts can range [...]

Unlocking the Power of Content: Strategies for Engaging Public Audiences

2024-02-22T17:08:08-06:00February 22nd, 2024|Branding, Creative, News & Updates, Interesting Articles, Social Media, Marketing|

In the digital era, content isn’t just king; it's the currency of engagement in a bustling online marketplace. For brands, organizations, and individuals, managing this currency requires more than just creativity—it necessitates a strategic approach to content management tailored to public audiences. As we navigate the vast array of digital information, compelling content [...]

Combating the Surge in Facebook Spam: Proactive Measures for Your Business

2024-01-30T14:45:38-06:00January 30th, 2024|Interesting Articles, Social Media, Marketing, Branding|

If you're managing a Facebook Business Page or Account, the recent influx of spam might seem unrelenting. From phishing attempts via messages and tags to suspicious emails, what was once a mere annoyance has escalated into a full-blown digital deluge over the past year. These aren't just digital pests but potential threats that [...]

The High Cost of a Cheap Website: Why Hiring an Expert is Essential

2023-11-20T12:32:16-06:00November 20th, 2023|SEO, Marketing, Branding, Website Design|

With the rise of DIY website builders and freelancers offering budget-friendly options, it might be tempting to cut costs and create a website on your own or hire the cheapest available option. That's a great idea in some cases, but this decision can lead to a high costs in the long run. In [...]

The Importance of Website Ownership: Don’t Lose Control of Your Digital Identity

2023-11-20T12:09:27-06:00November 20th, 2023|SEO, Marketing, Branding, Website Design|

We've seen the problems first hand. A cleaning company that paid a monthly service for an otherwise “free” website.  But they weren’t getting any leads, but they couldn't update the content and code to make it work. A construction company who also didn't own their website, but paid a marketing company per lead. [...]

Website Homepage Design Tips & Best Practices

2023-06-05T14:19:04-05:00March 15th, 2023|Branding, Website Design, Design, Marketing|

They say you never get a second chance to make a first impression. This is especially true when it comes to your website’s home page, which is often the first thing people see when they want to check out everything your business has to offer. Maximizing the effectiveness of your website goes beyond just styling [...]

How to Optimize A Website for Lead Generation

2023-06-05T14:19:06-05:00March 15th, 2023|Design, Marketing, Branding, Website Design|

Your website is one of your best vehicles for generating leads. Though this requires a strategic approach that goes much deeper than your SEO best efforts and a flashy graphic saying “Click Here to Learn More.” Effectively generating leads from your website design draws on several important factors that lead to things like primary calls [...]

Why AI Content Generation Can’t Replace Human Copywriters

2023-06-05T14:19:07-05:00February 22nd, 2023|Website Design, Creative, News & Updates, Interesting Articles, SEO, Marketing|

Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]

What is GA4 and Why You Need to Switch Google Analytics

2023-02-22T16:19:05-06:00February 22nd, 2023|Marketing, News & Updates, Interesting Articles|

Google continues to advance and evolve its suite of tools to help users and businesses make helpful connections. This includes updating Universal Analytics to the newest, fourth version of Google Analytics known as GA4. Though it isn’t just a slightly updated iteration with a few extra bells and whistles. GA4 has some major upgrades including [...]

How To Maximize eCommerce Business in an Economic Downturn

2023-01-16T19:44:58-06:00January 16th, 2023|News & Updates, Marketing|

The 21st Century economy is proving to be as fickle as it is volatile with the very serious risk of declining sales and economic slowdowns seemingly always on the horizon. Business owners of every stripe, scale and industry need to be smart about positioning themselves for short-term success as well as long-term planning to insulate [...]

Squeeze Page vs. Landing Page: What’s the Difference?

2022-10-07T10:23:39-05:00October 7th, 2022|Creative, Design, Marketing|

Your company’s website is like a digital street address. It’s where your company lives online. It’s a place to build awareness, attract and expand your audience, as well as engage with visitors in a way that provides them with a robust experience. At the same time, your website also needs to be a place where [...]

Branding vs Marketing. What’s the Difference?

2022-10-12T18:59:16-05:00October 7th, 2022|Marketing, Branding|

Building a thriving business in the 21st Century requires you to stay on top of a lot of technical concepts. Two of the most fundamental are marketing and branding. While it might sometimes feel like they are used interchangeably, there are some very distinct differences between the two and the strategies that drive them. In [...]

SEO vs SEM – What’s The Difference?

2022-09-20T10:01:15-05:00September 20th, 2022|SEO, Marketing|

It seems like every few weeks internet gurus, IT professionals, and webmasters are dropping some new acronym in the world of digital marketing to boost the functional evolution of the internet. One of the more commonly known terms is SEO or Search Engine Optimization, which dovetails into SEM or Search Engine Marketing. The two things [...]

Ultimate Social Media Checklist

2022-10-25T16:28:09-05:00September 20th, 2022|Social Media, Marketing, Branding|

Social media has become one of the most powerful methods of developing brand awareness and identity by connecting with a broad range of users. Not to mention being a great way to promote sales and drive the kind of conversion rates that elevate your success. Though it’s not enough for your small business to [...]

Top Ways To Grow Your SMS Marketing List

2022-08-26T09:01:00-05:00August 26th, 2022|Marketing|

Being able to consistently grow your SMS marketing list can sometimes be understandably challenging. There are a lot of factors at play, each of which needs to be taken into account as part of a larger marketing strategy. Text message marketing via SMS messages statistically has a 98% open rate. As optimistic as that sounds, [...]

Most Important Email Marketing Metrics You Should Care About

2022-08-26T08:56:16-05:00August 26th, 2022|Marketing|

Email marketing can be one of the most effective forms of digital marketing. Though it does take time to maximize its effectiveness. Being able to accurately understand how your e-mail marketing campaign is performing requires minding a multitude of important metrics. Knowing how to measure the results of your e-mail marketing campaign, starts with clearly [...]

Internal Linking For SEO Best Practices

2023-06-05T14:19:09-05:00July 29th, 2022|SEO, Marketing, Website Design|

Internal linking is one of the most important SEO strategies to help improve a site’s ranking on popular search engines like Google. Yet it is also one of the more neglected link-building tactics glossed over by a lot of web designers and site managers. Like a lot of SEO best practices, the keys to successful [...]

What Goes Into a Professional Photo Shoot?

2022-08-25T10:34:19-05:00July 29th, 2022|Photo, Marketing, Creative, Design|

The truth is, a professional photoshoot encompasses far more than anything even the best smartphone camera and filters can ever hope to accomplish. Ultimately, professional photos are visual compositions that have just as much science to them as art. Pulling off professional photoshoot calls for a lot of planning, a discerning eye, the right equipment, [...]

How To Choose A Domain Name For Your Brand

2023-06-05T14:19:10-05:00June 17th, 2022|New Website Launch, Marketing, Website Design|

When you sit down and think about it, a lot of 21st Century companies are known by their domain name just as much as they are their brand name. A lot of discount travel companies and online vendors even work their domain names into their brand messages. This makes picking the right domain name for [...]

What is Google Merchant Center? Top FAQ Guide

2022-06-17T14:06:05-05:00June 17th, 2022|Marketing|

It’s a fact that eCommerce is here to stay and has an honest shot to take over the world. These days you can literally buy anything online, from groceries to pharmaceuticals, small appliances, large appliances, furniture, alcohol, and even cars. If you buy it, they will come to deliver it to you somehow. However, the [...]

TikTok Video Marketing Best Practices

2022-05-15T09:19:41-05:00May 15th, 2022|Creative, Videos, Social Media, Marketing|

TikTok has taken the world by storm, which includes blowing up on the marketing scene as one of the most effective ways of reaching millions of people via uniquely creative video content. Of course, this means that brands are embracing this bold new platform and all the new marketing possibilities it offers. Of course, for [...]

How To Attract More Clients With Reputation Management

2022-04-25T13:43:20-05:00April 25th, 2022|Social Media, Marketing|

Reputation management has always been an important facet of any successful business. Especially businesses that rely on local sales and customer loyalty. Though it is taken to a whole new level in the 21st Century, where things like internet advertising, reviews, and social media marketing have a powerful influence on all businesses. That’s why so [...]

How To Get Google Reviews and Why It’s Important

2022-04-25T13:38:39-05:00April 25th, 2022|SEO, Social Media, Marketing|

Google’s sophisticated algorithms use a staggering number of criteria to assess organic rankings. Though many of them are simply more advanced technological variations of old-fashioned modes of communication. You see this showing up in how Google Reviews influence rankings, as a sort of 21st-century version of “Word-of-Mouth Marketing.” Though Google Reviews takes this concept a [...]

Google Ads Campaign Type Overview For Beginners

2022-03-25T12:09:10-05:00March 25th, 2022|Marketing|

A lot of people think of Google ads as the ads that appear when they use the Google homepage search function. While it’s true that these are some of Google’s strongest positional Google Adwords, they represent just the tip of the iceberg when it comes to Google Ad's reach and effectiveness. Google has done an [...]

Social Media Audit Benefits & Checklist For Your Business

2022-03-15T15:13:18-05:00February 23rd, 2022|Social Media, Marketing|

Social media has become one of the most powerful marketing tools to attract attention, convert visitors and reward loyal customers with a robust experience. Of course, social media marketing also has a strategic element to it. Effective social media content, placement, and messaging all factor into things like your company’s brand image, as well as [...]

How To Maximize A Law Firm’s Online Presence & Get New Clients

2023-06-05T14:21:21-05:00February 17th, 2022|Marketing, Website Design, Design, SEO|

The legal industry is extremely competitive, with lawyers and other legal professionals relying on their internet presence to help attract new clients who truly need their services. Of course, this calls for a diverse law firm marketing strategy that encompasses several critical practices such as blogging, print, strategically placed digital ads, and industry-best SEO practices. [...]

Why Your Blog Is So Good For SEO

2022-01-25T12:24:02-06:00January 25th, 2022|Marketing, SEO, Social Media|

Chances are you’ve heard the phrase “Content Is King” a time or three. While this is certainly true, it still has a lot of small business marketing managers wondering what type of content will drive the most traffic to their website, or improve their organic rankings on popular search engines? Over the course of the [...]

What Is Environmental Branding?

2021-12-09T19:18:36-06:00December 9th, 2021|Creative, Design, News & Updates, Marketing|

With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]

What is a Vector File and Why Is It Important?

2021-12-06T16:10:47-06:00December 6th, 2021|Marketing, Creative, Design|

Chances are if you’ve downloaded enough image files over the years, you’ve probably had a time or two where you ran into a vector file. In those curious moments your laptop, phone, or tablet probably popped up a bunch of different options to try to open it. Chances are also good that none or perhaps [...]

GMB Rebranded as Google Business Profile. Here’s What You Need To Know

2021-12-06T16:03:43-06:00December 6th, 2021|News & Updates, SEO, Marketing|

Google Business Profile is now your Google business listing headquarters! Change is inevitable, and while that’s especially true in the natural world, it is also true with internet technology and industry leaders like Google. Those in the know will note that Google is renaming “Google My Business” to Google Business Profile in a strategical attempt [...]

Design Thinking: What Is It And Why Should I Care?

2023-06-05T14:21:23-05:00November 4th, 2021|Website Design, Creative, Design, Marketing|

The famous philosopher Des Carte once said “I think therefore I am.” It was his statement about how one’s proof of existence starts with one's mind and how an individual understands their reality. It is from this wellspring that we use the mind to understand our problems as well as develop thoughtful solutions to them. [...]

What is Public Relations (PR)?

2021-11-04T15:25:14-05:00November 4th, 2021|Marketing|

These days the lines between public relations and marketing are more blurred than ever before. Though this still doesn’t take away from the fact that effective public relations rely on critical concepts that become increasingly less effective if they are used for marketing purposes. To help you better understand public relations practices and how to [...]

What Is An API And Why Does It Matter To You?

2021-11-04T15:48:41-05:00September 24th, 2021|New Website Launch, Interesting Articles, Marketing|

If you have been developing a new business website or you are embracing an updated redesign, then chances are you have heard the term API. Though exactly what it is and how it works can be a little hard to demystify. API is an acronym for Application Programming Interface. It is used by website developers [...]

What Is An SSL & Does It Affect Search Rankings?

2021-11-04T15:36:31-05:00September 24th, 2021|New Website Launch, SEO, Marketing|

If you have been looking for ways to improve your website’s ranking on popular search engine sites like Google, Yahoo, and Bing, then chances are you’ve come across terms like “Search Engine Optimization” and SSL Certificates. Though what they are and how to use them strategically isn’t always clear. To help you improve the ranking [...]

Why Creating Video Content Increases Conversions

2021-11-04T15:28:10-05:00August 24th, 2021|Videos, Social Media, Marketing|

Video content continues to evolve as one of the most effective mediums for connecting with clients and potential customers who visit your site for fresh and engaging content. When used effectively, it can also become a powerful vehicle for improving conversion rates and boosting sales. In this article, we will take a closer look at [...]

Why Outsource Website Hosting And Maintenance

2023-06-05T14:21:26-05:00August 24th, 2021|SEO, ADA compliance, Marketing, Website Design, New Website Launch|

Generating the content and state-of-the-art functionality of your business website is often a labor of love that takes a lot of time and effort to get the way you want it to be. So, it’s no wonder why so many small businesses want to keep their website hosting and maintenance in-house. Though a lot of [...]