Brand Strategy & Brand Development

Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions. Great brands are easy to recognize, their mission is clear, and they foster customer loyalty. A brand is one of the most valuable fixed assets of a business, and it must be carefully crafted – and maintained –  to ensure it properly represents the business, and resonates with the intended customer base.

So, how’s your brand doing? Does your business even have a brand identity?  Whether you are in the beginning stages of developing your brand, looking for a brand refresh, or need help because the current brand isn’t working, we can help!

In the beginning of a brand development or strategy project, we do a deep dive into the existing status.  We conduct a SWOT analysis and review the existing assets and business details.  We want to understand your business’

  1. Vision Statement
  2. Mission Statement
  3. Essence
  4. Personality
  5. Position or Value Proposition

Contact Us For a Customized Plan to Help Your Business

Brand Development

Developing a logo is one of the first steps in developing a brand, followed by creating marketing materials, signage, a website, social media presence, and other creative assets all aimed at your target market.

In many cases we develop and deliver to you a Brand Standards Guide, which you own, and which will tell anyone working with you the colors, fonts, and logo usages that are permitted to keep consistency across the business.

Brand Strategy

Once your brand is developed, brand strategy becomes an integral part of your ongoing business operations. Your brand is the foundation on which the rest of your external business activities will rest.  We can help you create the playbook, and we can also help you execute it.

A Brand Strategy can include analysis of your target market, brainstorming about potential partnerships, determinations about the best channels for content and marketing, and more.

We will work with you to strategize about what additional details or offerings will help maintain and grow your brand on an ongoing basis, such as newsletters, social media, blog posts, photography & videography, website adjustments, SEO, etc.

Contact Us For a Customized Plan to Help Your Business