They say you never get a second chance to make a first impression. This is especially true when it comes to your website’s home page, which is often the first thing people see when they want to check out everything your business has to offer. Maximizing the effectiveness of your website goes beyond just styling [...]
Your website is one of your best vehicles for generating leads. Though this requires a strategic approach that goes much deeper than your SEO best efforts and a flashy graphic saying “Click Here to Learn More.” Effectively generating leads from your website design draws on several important factors that lead to things like primary calls [...]
A lot of effort is put into designing a logo that looks good and represents your brand image memorably. It can be a very fun process if you’re starting out from scratch, getting your feet wet with a merger, expanding into a splinter brand, or just giving your current brand image a facelift. It’s so [...]
An effective digital marketing strategy needs to incorporate the strategic use of landing pages to do things like help drive conversion events, target specific customer demographics, and perform insightful analytics. If you have a webpage that isn’t performing well in the SERPs, then you won’t get conversions through that landing page. It’s ultimately a waste [...]
Your company’s website is like a digital street address. It’s where your company lives online. It’s a place to build awareness, attract and expand your audience, as well as engage with visitors in a way that provides them with a robust experience. At the same time, your website also needs to be a place where [...]
The truth is, a professional photoshoot encompasses far more than anything even the best smartphone camera and filters can ever hope to accomplish. Ultimately, professional photos are visual compositions that have just as much science to them as art. Pulling off professional photoshoot calls for a lot of planning, a discerning eye, the right equipment, [...]
The legal industry is extremely competitive, with lawyers and other legal professionals relying on their internet presence to help attract new clients who truly need their services. Of course, this calls for a diverse law firm marketing strategy that encompasses several critical practices such as blogging, print, strategically placed digital ads, and industry-best SEO practices. [...]
These days brand identity plays a more critical role than ever before. Of course, one of the most important factors in building and maintaining a strong brand identity is a logo that stands out and that people will remember. Developing an effective logo to represent your company goes far beyond simply putting together a few [...]
With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]
Chances are if you’ve downloaded enough image files over the years, you’ve probably had a time or two where you ran into a vector file. In those curious moments your laptop, phone, or tablet probably popped up a bunch of different options to try to open it. Chances are also good that none or perhaps [...]
There’s no doubt about it, cryptocurrency and other digital assets are on the rise. They offer a value promise that seems to outstrip the concepts of cash value. NFT rubs shoulders with a lot of popular cryptocurrencies, to the point that it is drawing considerable interest from a lot of sectors. What Does NFT Stand [...]
The famous philosopher Des Carte once said “I think therefore I am.” It was his statement about how one’s proof of existence starts with one's mind and how an individual understands their reality. It is from this wellspring that we use the mind to understand our problems as well as develop thoughtful solutions to them. [...]
When building a website for your business it is all too easy to get overly caught up in the nuts and bolts details of design, web hosting, and software features. Especially if you are a small business, a startup or just delving into building your first business website. The reality is that while you do [...]
Chances are you’ve heard the term “Brand Guidelines being thrown around before, but you might not be entirely clear on what brand guidelines are, and just why they are important? The short answer is that brand guidelines are a set of clearly defined rules and protocols for building a brand guide to how your corporate [...]
Branding is a marketing term used to describe the process of developing a strong, positive perception of the products and services offered by a company. This includes critical components like logos, design styles, product themes, and a cohesive mission statement that ties it all together into one cohesive corporate image. This is how companies stand [...]
Compliance with the Americans with Disabilities Act is even more important today than it was when it was first signed into law in 1990. Adding to this is the fact that websites and web designers are under increased scrutiny to ensure compliance with all ADA standards. In general, terms being ADA compliant means that the [...]
The Americans with Disabilities Act was signed into law in 1990 to prevent discrimination based on an individual’s or a group of individuals' disabilities. At that time, this sweeping civil rights legislation was focused more on ensuring physical access to public places, buildings, and common business establishments like restaurants and medical clinics. In recent years, [...]
Social proof marketing is a concept based on the idea that people will conform to be liked by, or accepted by the influencer, which in most cases is society at large. This normative social influence reveals several important trends influencing today’s marketing industry. Examples of this include things like landing pages with industry expert testimonials, [...]
e-Commerce was once the wave of the future and it has arrived as one of the most effective ways to expand your sales and connect with new customers. Though e-commerce does require some specific strategies for things like SEO link building and optimizing your e-commerce site. In this article, we’ll take a closer look at [...]
Nebraska ADA Website Compliance: How to Protect Your Business and Grow Your Customer Base Disclaimer: little guy design is a branding, web design, and web development agency located in Omaha, NE. We’re not lawyers, and you shouldn’t consider this blog legal advice. Article Contents What Is ADA Website Compliance? How do you measure your [...]
Each time we begin working with a new client, the first thing we ask before we even start working is “who is the audience, and what message do you want to send to them?” Ultimately, we believe our role is to not just to get attention to the brand, but to make sure it’s the [...]
What do Slideshare, Pinterest, Airbnb, Behance, Posterous, Flickr, Etsy, Instagram, and Tumblr have in common? Well, they are all successful design-(co)-founded businesses. Their ‘design’ way of thinking transformed their startups into top companies with millions in revenue. But wait a minute, can their tremendous successes really be attributed to design? Isn’t functionality really what [...]
