In a world of ever-changing algorithms, new platforms, and marketing buzzwords, it’s easy for brands to chase what’s new and shiny. But often, the real wins come from something much simpler: getting back to the basics. Whether you're a startup or an established brand, revisiting the fundamentals of marketing can bring surprising clarity [...]
In a world dominated by AI-driven search engines like Google's Gemini, traditional SEO is evolving. Discover why investing in AI/LLM/AEO/GEO optimization is key to staying visible and competitive online. Explore Our AI Optimization Services Understanding the Rise of AI Searches AI searches are revolutionizing how users find information [...]
Don't Let COX's Hosting Shutdown Disrupt Your Business Online Presence Is your small business website hosted with COX? With COX discontinuing their website hosting services, you're likely facing uncertainty about where to turn next. At Little Guy Branding, we specialize in helping small businesses like yours migrate smoothly to reliable, affordable hosting solutions. [...]
In today’s fast-paced digital world, content is everywhere, but not all content is created with purpose. We believe that meaningful results don’t come from random posts or disconnected messaging. They come from strategy. That’s why content strategy is the backbone of every successful digital marketing effort we lead. What Is Content Strategy, [...]
Whether it's 5 or 50 years in business, milestone anniversaries offer a powerful opportunity to celebrate your company’s legacy—and grow its future. At LGX, we've helped organizations commemorate these major moments with bold visuals, strategic branding, and meaningful community engagement. Here's how your brand can use business anniversaries to shine. 1. Why Celebrating [...]
Moving or Adding a Location? Here's How to Protect Your SEO — and Keep Customers Coming Through the Door Moving your business or opening a new location is a big deal — and not just for your operations team. Your online presence needs to move right along with you, or you risk confusing [...]
Legal Essentials for Small Businesses: Protecting Your Brand, Operations, and Growth We are excited to welcome Bri Podraza, attorney with Resolute Law. Bri - tell us a little about yourself? I am an attorney at Resolute Law. I focus my practice on business planning, estate planning, and general litigation! Outside of the office [...]
How to Build a Personal Brand That Stands Out 💡 When you hear the word “brand,” what comes to mind? Most people immediately think of logos, company names, and corporate branding—things like Nike’s swoosh, Coca-Cola’s red can, or Apple’s minimalist aesthetic. Businesses invest millions in shaping how people recognize, trust, and remember them. But [...]
We are thrilled to have Jennifer Enders-Toft, Omaha’s self-proclaimed “Billboard Lady,” share insights on how businesses can leverage billboards to enhance their marketing strategies. Tell us a little about your background and how you became an expert in billboard advertising. I didn’t take the usual path to land into the marketing and advertising [...]
Small businesses face many challenges, including standing out in a crowded market, staying relevant, and connecting meaningfully with customers. The good news is that you don’t need a massive budget or a giant team to make an impact. Cohesive branding is your not-so-secret weapon, helping you create a consistent, memorable presence that sets [...]
We are excited to welcome David Slobotski, a Certified Implementer with EOS Worldwide, as our inaugural guest blogger! David is passionate about helping business owners succeed by honing in on three critical areas: Vision, Traction, and Health. With his empathetic approach and deep knowledge of the Entrepreneurial Operating System (EOS), David empowers business [...]
No business owner wants to neglect their online reputation, especially in a world where customer reviews can make or break a brand. Reviews not only influence potential customers but also enhance your marketing strategy. You can boost credibility and foster trust with your audience by effectively managing reviews across platforms like Facebook, Instagram, [...]
Introduction Ever feel like you’re stuck in an endless loop of typing the same emails over and over? Enter email templates—your secret weapon to breaking free! These handy tools not only save you time but also make sure your messages are always on point and professional. We’re diving into the world of email [...]
Ensuring that websites are accessible to everyone, including people with disabilities, is not only a legal requirement but also a moral imperative. The Americans with Disabilities Act (ADA) sets the standard for accessibility, mandating that digital content be usable by all. We’ll guide you through the essentials of ADA compliance in web design. [...]
At Little Guy Branding, we specialize in building, protecting, and growing our clients' brands. Whether you're a small startup or a large corporation, we ensure you have a comprehensive understanding of branding, marketing, and advertising. We believe in providing a complete overview of these areas and our efforts before we start working together. Our [...]
No business owner wants to spend time, energy, and financial resources developing a logo and branding only to have it not be used correctly. Using colors, fonts, and logo files inconsistently creates confusion and a lack of cohesion for your brand. On the other hand, maintaining consistency in your brand elements builds customer [...]
Creating content is only half the battle in today's fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere. This approach emphasizes the importance of creating high-quality, versatile content that can be [...]
Diversifying your content types is critical to engaging a public audience effectively. Each format has its strengths and can reach different segments of your audience. Here's a closer look at some of the most impactful types of content you can create: Blog Posts The backbone of many content strategies, blog posts can range [...]
In the digital era, content isn’t just king; it's the currency of engagement in a bustling online marketplace. For brands, organizations, and individuals, managing this currency requires more than just creativity—it necessitates a strategic approach to content management tailored to public audiences. As we navigate the vast array of digital information, compelling content [...]
Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]
Google continues to advance and evolve its suite of tools to help users and businesses make helpful connections. This includes updating Universal Analytics to the newest, fourth version of Google Analytics known as GA4. Though it isn’t just a slightly updated iteration with a few extra bells and whistles. GA4 has some major upgrades including [...]
The 21st Century economy is proving to be as fickle as it is volatile with the very serious risk of declining sales and economic slowdowns seemingly always on the horizon. Business owners of every stripe, scale and industry need to be smart about positioning themselves for short-term success as well as long-term planning to insulate [...]
With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]
Google Business Profile is now your Google business listing headquarters! Change is inevitable, and while that’s especially true in the natural world, it is also true with internet technology and industry leaders like Google. Those in the know will note that Google is renaming “Google My Business” to Google Business Profile in a strategical attempt [...]
NFTs or Non-Fungible Tokes have become one of the most popular ways to transfer digital collectibles via secured blockchains. In this realm, OpenSea has become a decentralized marketplace for purchasing, selling, and transferring NFTs. OpenSea represents a cutting-edge platform for NFT collectors, private artists, investors, and traders to transfer digital assets. It seems poised to [...]
There’s no doubt about it, cryptocurrency and other digital assets are on the rise. They offer a value promise that seems to outstrip the concepts of cash value. NFT rubs shoulders with a lot of popular cryptocurrencies, to the point that it is drawing considerable interest from a lot of sectors. What Does NFT Stand [...]
Why did we do this? Because, “design” just doesn’t cut it anymore. Too vague. Too siloed. We explained the full scope and origin story of our rebrand here. But put simply, Design is one of many marketing services we became experts at over the years. And as our individual skills grew, so did our services. [...]
The Client: Ideal Eyecare. Dr. Matt Taylor started his practice in Council Bluffs, IA in 2010. A small practice, Dr. Taylor was the only doctor on a team staff which included two other part-time secretaries. Dr. Taylor’s goal was to grow the practice. When Dr. Taylor reached out to lgx, the only tool in his [...]
I can't get enough of the Miami Heat Vice Jersey - but WHY? Today, the Miami Heat announced they will retire the Miami Heat "Vice" jersey/uniform combination. Believe it or not the Vice jerseys, and ensuing rebranding of the color scheme of everything from court design, to social media graphics, started back in [...]
A little History... When little guy design was founded in 2010, its founders faced an uncertain future. Long hours and unplanned urgent requests were part of their routine, with no assurance of turning their hard work into a successful business that would support not only their lives but also those of their co-workers and clients. [...]
An Image Of Various Fonts Within The Work Sans Family As A Guide To Selecting A Logo Font How To Choose the Best Font For Your Brand’s Logo The font you choose for your logo can easily become the lettering customers identify with your product or brand in the future. Think about the [...]
Social proof marketing is a concept based on the idea that people will conform to be liked by, or accepted by the influencer, which in most cases is society at large. This normative social influence reveals several important trends influencing today’s marketing industry. Examples of this include things like landing pages with industry expert testimonials, [...]
There are 200+ known Google ranking signals. The least you can do is handle your on page business with this on page SEO checklist.Here are some Omaha on-page SEO tips for blog posts and pages on your website, ranked from most important to less important.On-Page SEO Checklist Quick Links:Keyword ResearchTitle TagHeadline StructureImage Naming and CompressionURL [...]
The glaring question for a social media consultant is always, “How is what you do going to make me money?” The answer is often confusing—brand recognition, personification, personal connections … All valid points … but all terms that can quickly cause a would-be client to mentally check out. What about money? While our clients generally seek [...]
When was the last time you went beyond page one on a Google search? Yeah, we can't remember either. Ranking your brand or business on the first page of Google depends on multiple factors, all working together, like legs on a chair. We are an Omaha SEO Expert! So, we created a package just for [...]
How many ads are you really seeing on social media, and do you notice them? When major companies like Disney stopped advertising on Facebook in July for the #stophateforprofit campaign, it got us all thinking about the ads we see on social media. We talk about ads from the perspective of big companies all of [...]
Google Search Console Tells You How Google Views Your Website. From Google: "Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console." Google Search Console works in concert with [...]
Just as a house or building in the physical world requires a plot of land to be built, your website needs a place to "live." Website hosting at its core level is space on a server where the files that comprise your website are stored. When someone types in your website's domain name or URL, [...]
Here is what our Omaha Google My Business (GMB) pages look like right now. A Google My Business (also referred to as "GMB") page is the most powerful tool that you probably aren't using. Attract new customers with your Google My Business Profile on Google. Your GMB Profile, when optimized and properly setup, [...]
Search Engine Optimzation (SEO) is a measurable process that is used to send signals to search engines like Google that your pages are worth showing in high ranking positions in Google's index called the Search Engine Results Pages or SERPs. Google's success, and survival, is based on serving relevant non-spammy results for any keyword search. [...]
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