Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]
Google continues to advance and evolve its suite of tools to help users and businesses make helpful connections. This includes updating Universal Analytics to the newest, fourth version of Google Analytics known as GA4. Though it isn’t just a slightly updated iteration with a few extra bells and whistles. GA4 has some major upgrades including [...]
The 21st Century economy is proving to be as fickle as it is volatile with the very serious risk of declining sales and economic slowdowns seemingly always on the horizon. Business owners of every stripe, scale and industry need to be smart about positioning themselves for short-term success as well as long-term planning to insulate [...]
With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]
Google Business Profile is now your Google business listing headquarters! Change is inevitable, and while that’s especially true in the natural world, it is also true with internet technology and industry leaders like Google. Those in the know will note that Google is renaming “Google My Business” to Google Business Profile in a strategical attempt [...]
NFTs or Non-Fungible Tokes have become one of the most popular ways to transfer digital collectibles via secured blockchains. In this realm, OpenSea has become a decentralized marketplace for purchasing, selling, and transferring NFTs. OpenSea represents a cutting-edge platform for NFT collectors, private artists, investors, and traders to transfer digital assets. It seems poised to [...]
There’s no doubt about it, cryptocurrency and other digital assets are on the rise. They offer a value promise that seems to outstrip the concepts of cash value. NFT rubs shoulders with a lot of popular cryptocurrencies, to the point that it is drawing considerable interest from a lot of sectors. What Does NFT Stand [...]
Why did we do this? Because, “design” just doesn’t cut it anymore. Too vague. Too siloed. We explained the full scope and origin story of our rebrand here. But put simply, Design is one of many marketing services we became experts at over the years. And as our individual skills grew, so did our services. [...]
The Client: Ideal Eyecare. Dr. Matt Taylor started his practice in Council Bluffs, IA in 2010. A small practice, Dr. Taylor was the only doctor on a team staff which included two other part-time secretaries. Dr. Taylor’s goal was to grow the practice. When Dr. Taylor reached out to lgx, the only tool in his [...]
I can't get enough of the Miami Heat Vice Jersey - but WHY? Today, the Miami Heat announced they will retire the Miami Heat "Vice" jersey/uniform combination. Believe it or not the Vice jerseys, and ensuing rebranding of the color scheme of everything from court design, to social media graphics, started back in [...]
When Matt and I started little guy design 11+ years ago, there was no promise of success. No guarantee that the 14 hour days and unplanned urgent requests at all hours would culminate in a successful business that would feed our lives, and the lives of our co-workers and clients. Not only from a financial [...]
An Image Of Various Fonts Within The Work Sans Family As A Guide To Selecting A Logo Font How To Choose the Best Font For Your Brand’s Logo The font you choose for your logo can easily become the lettering customers identify with your product or brand in the future. Think about the [...]
Social proof marketing is a concept based on the idea that people will conform to be liked by, or accepted by the influencer, which in most cases is society at large. This normative social influence reveals several important trends influencing today’s marketing industry. Examples of this include things like landing pages with industry expert testimonials, [...]
In this on-page SEO checklist, Paul Eide gives you the basics. There are 200+ known Google ranking signals. The least you can do is handle your on page business with this on page SEO checklist. Here are some Omaha on-page SEO tips for blog posts and pages on your website, ranked from most [...]
The glaring question for a social media consultant is always, “How is what you do going to make me money?” The answer is often confusing—brand recognition, personification, personal connections … All valid points … but all terms that can quickly cause a would-be client to mentally check out. What about money? While our clients generally seek [...]
When was the last time you went beyond page one on a Google search? Yeah, we can't remember either. Ranking your brand or business on the first page of Google depends on multiple factors, all working together, like legs on a chair. We are an Omaha SEO Expert! So, we created a package just for [...]
How many ads are you really seeing on social media, and do you notice them? When major companies like Disney stopped advertising on Facebook in July for the #stophateforprofit campaign, it got us all thinking about the ads we see on social media. We talk about ads from the perspective of big companies all of [...]
Google Search Console Tells You How Google Views Your Website. From Google: "Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console." Google Search Console works in concert with [...]
Just as a house or building in the physical world requires a plot of land to be built, your website needs a place to "live." Website hosting at its core level is space on a server where the files that comprise your website are stored. When someone types in your website's domain name or URL, [...]
Here is what our Omaha Google My Business (GMB) pages look like right now. A Google My Business (also referred to as "GMB") page is the most powerful tool that you probably aren't using. Attract new customers with your Google My Business Profile on Google. Your GMB Profile, when optimized and properly setup, [...]
Search Engine Optimzation (SEO) is a measurable process that is used to send signals to search engines like Google that your pages are worth showing in high ranking positions in Google's index called the Search Engine Results Pages or SERPs. Google's success, and survival, is based on serving relevant non-spammy results for any keyword search. [...]
The Goodyear Blimp inside the hanger in Akron, OH. Last month, LGD co-founder Paul Eide spent a weekend in Akron, OH during a brand immersion with one of the best brands on earth, Goodyear. Branding isn’t as simple as spending a couple hundred dollars on a logo and saying, “VIOLA – check out [...]
Kevin, Matt, and Paul. Omaha digital marketing experts, sans egos + beards. Little Guy Design always pushes to over deliver and achieve monumental things for our clients. As a full-service Omaha digital marketing agency, we are constantly asking clients for feedback, but we also look to Clutch, a third-party review website, to make [...]
The only bad publicity is your own obituary. Thanks to his relationships with Facebook, the National Basketball Association, and ESPN, LaVar Ball has proven he is a marketing genius. You don’t have to like the eldest Ball or any of his baller sons, but he is adept at creating opportunities that create wins for himself, [...]
How We Work With Big Brands And National Publishers For a "Little" marketing agency from Omaha, Nebraska, we've done a lot of big things. We teamed up with Gatorade for the ESPYs in Los Angeles. With IndyCar and Verizon at the Indy 500. With Old Spice and AskMen.com. Harley Davidson and the X [...]
What do Slideshare, Pinterest, Airbnb, Behance, Posterous, Flickr, Etsy, Instagram, and Tumblr have in common? Well, they are all successful design-(co)-founded businesses. Their ‘design’ way of thinking transformed their startups into top companies with millions in revenue. But wait a minute, can their tremendous successes really be attributed to design? Isn’t functionality really what [...]
Three generations have been serving classic Italian dishes to Omaha at La Casa Pizzeria since 1953. LGD is excited to announce the rebranding and relaunch of their home website. Not only does the new site allow locals to get their fix of the great food they love, pizzas can be shipped anywhere in the [...]
Caring For People Services is an Omaha home healthcare company that's currently expanding its franchisee program nationwide. LGD has launched a responsive, custom site as well as an integrated marketing campaign for them to get the word out to potential entrepreneurs interested in becoming their own boss. Here's an overview of our work for CFPS: [...]
We are pleased to launch a new branding project for client Ruff Rd! Ruff Rd has created a unique running insert that gives the athlete extra storage, as well as allowing for running in shorts in cold weather. We created an updated logo and color scheme, custom product packaging and built an ecommerce website. We built the online store [...]
Burger King Whopper Freakout Is One Of Our Favorite Campaigns Ever “I HATE Wendy’s.” Marketing campaigns are launched every single day. And most of them are proven over time to be completely forgettable. Burger King hit a home run in 2008 when they hired Crispin, Porter + Bogusky, the agency that came up with the Burger [...]
little guy design named one of the Best Omaha SEO Companies National software company UpCity undertook an independent analysis of the best Omaha SEO companies and created a short list of the best SEO companies in Omaha. And LGD was named one of the best SEO companies in Omaha. […]
It's getting to the point where it is app-solutely necessary for a business to have a mobile app. Here are five reasons why it is app-propriate: 1. Popularity Over 86% of time spent on mobile devices is spent in native apps, versus just 14% in mobile web browsers. A mobile responsive website is not enough [...]
Independent Agency Looked At 281 Website Designers in Omaha and Picked Top 20 The goal of expertise.com is to connect people with the best local experts. To come up with a list of the top 20 Omaha Website Designers, they analyzed and scored web designers on more than 25 variables across six categories to give you [...]
"The dab is dead." - Cam Newton LGD was in L.A. to interview Cam Newton for the Gatorade Athlete of the Year Awards. The reigning NFL MVP dropped a bombshell on us. As experts in Omaha Video, we captured all video, audio, and produced this final version. In this video, Newton, the reigning NFL Offensive [...]
We are pleased to launch a new branding project for client Doe's & Diva's Dairy! Doe's & Diva's make soaps, lotions, cheeses, and balms from goat and sheep milk. We created an updated logo and color scheme, custom product packaging and built an ecommerce website. We built the online store and added custom photography, using our drone for aerial photos [...]
little guy design is proud to announce the launch of the Pocket Folders Fast fresh NEW website! A new build concentrating on a clean, organized design, with chat and restricted access to registered users functionality built in. Find Out More
"What is Google Analytics?" is a question we hear a lot. And though it is an involved topic and a powerful tool, it can be simplified once you know what you are looking for. Google Analytics is absolutely necessary for any website. The tool from Google has effectively changed the game for business owners, online [...]
little guy design is proud to announce the launch of Contract Administrative Services' fresh NEW website! An update from their old look with a fresh new logo, designed by us as well as adding quite a bit more curb appeal and functionality. Check them out!
BUSY WEEKEND! little guy design is proud to announce the launch of Skin Deep Tattoo and Body Piercing's fresh NEW website as well. An update based on their old look but with a new feel and responsive layout. Their tattoo work is beautiful and now their new website is too! Check them out!
We're proud to have worked with the greatest wide receiver in the history of the New Orleans Saints, Joe "Hollywood" Horn, on his new website! Fully responsive e-commerce design to facilitate sales of his "Bayou 87" BBQ sauce, with ability to easily add future products. In addition to the sauce, content structured to feature his [...]
