News & Updates

Ensuring ADA Compliance in Web Design

2024-07-22T15:15:40-05:00July 22nd, 2024|ADA compliance, Branding, Creative, Design, Interesting Articles, Marketing, News & Updates, Website Design|

Ensuring that websites are accessible to everyone, including people with disabilities, is not only a legal requirement but also a moral imperative. The Americans with Disabilities Act (ADA) sets the standard for accessibility, mandating that digital content be usable by all. We’ll guide you through the essentials of ADA compliance in web design. [...]

Navigating Your Brand’s Future: What to Expect During a Mapping Session at Little Guy Branding

2024-06-17T17:33:59-05:00June 17th, 2024|Branding, Marketing, Interesting Articles, News & Updates, Design, Creative|

At Little Guy Branding, we specialize in building, protecting, and growing our clients' brands. Whether you're a small startup or a large corporation, we ensure you have a comprehensive understanding of branding, marketing, and advertising. We believe in providing a complete overview of these areas and our efforts before we start working together. Our [...]

Why Your Business needs a Brand Kit and How to Make it Happen

2024-05-29T16:08:58-05:00May 29th, 2024|Interesting Articles, Branding, Marketing, Social Media, News & Updates, Design, Creative|

No business owner wants to spend time, energy, and financial resources developing a logo and branding only to have it not be used correctly.  Using colors, fonts, and logo files inconsistently creates confusion and a lack of cohesion for your brand. On the other hand, maintaining consistency in your brand elements builds customer [...]

How Can I Efficiently Utilize Content Once It Has Been Created?

2024-02-23T12:07:18-06:00February 22nd, 2024|Creative, Branding, Marketing, Social Media, Interesting Articles, News & Updates|

Creating content is only half the battle in today's fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere. This approach emphasizes the importance of creating high-quality, versatile content that can be [...]

What exactly is “Content”? 

2024-02-22T17:14:02-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

Diversifying your content types is critical to engaging a public audience effectively. Each format has its strengths and can reach different segments of your audience. Here's a closer look at some of the most impactful types of content you can create: Blog Posts The backbone of many content strategies, blog posts can range [...]

Unlocking the Power of Content: Strategies for Engaging Public Audiences

2024-02-22T17:08:08-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

In the digital era, content isn’t just king; it's the currency of engagement in a bustling online marketplace. For brands, organizations, and individuals, managing this currency requires more than just creativity—it necessitates a strategic approach to content management tailored to public audiences. As we navigate the vast array of digital information, compelling content [...]

Why AI Content Generation Can’t Replace Human Copywriters

2023-06-05T14:19:07-05:00February 22nd, 2023|Creative, News & Updates, Interesting Articles, SEO, Marketing, Website Design|

Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]

What is GA4 and Why You Need to Switch Google Analytics

2023-02-22T16:19:05-06:00February 22nd, 2023|News & Updates, Interesting Articles, Marketing|

Google continues to advance and evolve its suite of tools to help users and businesses make helpful connections. This includes updating Universal Analytics to the newest, fourth version of Google Analytics known as GA4. Though it isn’t just a slightly updated iteration with a few extra bells and whistles. GA4 has some major upgrades including [...]

How To Maximize eCommerce Business in an Economic Downturn

2023-01-16T19:44:58-06:00January 16th, 2023|News & Updates, Marketing|

The 21st Century economy is proving to be as fickle as it is volatile with the very serious risk of declining sales and economic slowdowns seemingly always on the horizon. Business owners of every stripe, scale and industry need to be smart about positioning themselves for short-term success as well as long-term planning to insulate [...]

What Is Environmental Branding?

2021-12-09T19:18:36-06:00December 9th, 2021|Creative, Design, News & Updates, Marketing|

With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]

GMB Rebranded as Google Business Profile. Here’s What You Need To Know

2021-12-06T16:03:43-06:00December 6th, 2021|News & Updates, SEO, Marketing|

Google Business Profile is now your Google business listing headquarters! Change is inevitable, and while that’s especially true in the natural world, it is also true with internet technology and industry leaders like Google. Those in the know will note that Google is renaming “Google My Business” to Google Business Profile in a strategical attempt [...]

What is OpenSea and How Does It Work With Metamask?

2021-11-05T13:08:12-05:00November 5th, 2021|Creative, News & Updates, Interesting Articles|

NFTs or Non-Fungible Tokes have become one of the most popular ways to transfer digital collectibles via secured blockchains. In this realm, OpenSea has become a decentralized marketplace for purchasing, selling, and transferring NFTs. OpenSea represents a cutting-edge platform for NFT collectors, private artists, investors, and traders to transfer digital assets. It seems poised to [...]

What is an NFT?

2021-11-05T12:58:29-05:00November 5th, 2021|Creative, Design, News & Updates, Interesting Articles|

There’s no doubt about it, cryptocurrency and other digital assets are on the rise. They offer a value promise that seems to outstrip the concepts of cash value. NFT rubs shoulders with a lot of popular cryptocurrencies, to the point that it is drawing considerable interest from a lot of sectors. What Does NFT Stand [...]

Who is lgx? And What’s the X About Anyway?

2021-06-01T14:39:50-05:00June 1st, 2021|News & Updates|

Why did we do this? Because, “design” just doesn’t cut it anymore. Too vague. Too siloed. We explained the full scope and origin story of our rebrand here. But put simply, Design is one of many marketing services we became experts at over the years. And as our individual skills grew, so did our services. [...]

The “Eyes” Have It! How We Used SEO To Get More People To See This Eye Doctor

2021-11-04T16:08:05-05:00May 28th, 2021|News & Updates|

The Client: Ideal Eyecare. Dr. Matt Taylor started his practice in Council Bluffs, IA in 2010. A small practice, Dr. Taylor was the only doctor on a team staff which included two other part-time secretaries. Dr. Taylor’s goal was to grow the practice. When Dr. Taylor reached out to lgx, the only tool in his [...]

Miami Heat Vice Jersey – A Study In Successful Branding

2023-09-13T13:23:27-05:00May 14th, 2021|News & Updates|

I can't get enough of the Miami Heat Vice Jersey - but WHY? Today, the Miami Heat announced they will retire the Miami Heat "Vice" jersey/uniform combination. Believe it or not the Vice jerseys, and ensuing rebranding of the color scheme of everything from court design, to social media graphics, started back in [...]

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We’ve Rebranded! From LGD to lgx – Our Origin Story

2023-11-16T12:15:06-06:00May 5th, 2021|Website Design, News & Updates|

A little History... When little guy design was founded in 2010, its founders faced an uncertain future. Long hours and unplanned urgent requests were part of their routine, with no assurance of turning their hard work into a successful business that would support not only their lives but also those of their co-workers and clients. [...]

Guide To Selecting The Right Logo Font

2021-04-12T09:29:47-05:00April 12th, 2021|News & Updates|

An Image Of Various Fonts Within The Work Sans Family As A Guide To Selecting A Logo Font How To Choose the Best Font For Your Brand’s Logo The font you choose for your logo can easily become the lettering customers identify with your product or brand in the future. Think about the [...]

What is Social Proof Marketing & How Does It Help?

2021-01-02T10:37:09-06:00January 2nd, 2021|Design, News & Updates, Social Media|

Social proof marketing is a concept based on the idea that people will conform to be liked by, or accepted by the influencer, which in most cases is society at large. This normative social influence reveals several important trends influencing today’s marketing industry. Examples of this include things like landing pages with industry expert testimonials, [...]

On Page SEO Checklist: How To Rank Well In SERPS

2020-12-05T10:28:37-06:00December 5th, 2020|SEO, News & Updates|

In this on-page SEO checklist, Paul Eide gives you the basics. There are 200+ known Google ranking signals. The least you can do is handle your on page business with this on page SEO checklist. Here are some Omaha on-page SEO tips for blog posts and pages on your website, ranked from most [...]

Financial and Social Media Case Study – Joe Horn’s Bayou 87 BBQ Sauce

2021-04-30T12:06:19-05:00November 30th, 2020|News & Updates|

The glaring question for a social media consultant is always, “How is what you do going to make me money?” The answer is often confusing—brand recognition, personification, personal connections … All valid points … but all terms that can quickly cause a would-be client to mentally check out. What about money? While our clients generally seek [...]

Omaha SEO Expert – SEO Packages & Reputation Management! 🙌

2021-04-30T12:06:59-05:00November 24th, 2020|News & Updates|

When was the last time you went beyond page one on a Google search? Yeah, we can't remember either. Ranking your brand or business on the first page of Google depends on multiple factors, all working together, like legs on a chair. We are an Omaha SEO Expert! So, we created a package just for [...]

21% of Facebook Is Ads. Did You Notice?

2020-08-13T14:42:03-05:00August 13th, 2020|News & Updates|

How many ads are you really seeing on social media, and do you notice them? When major companies like Disney stopped advertising on Facebook in July for the #stophateforprofit campaign, it got us all thinking about the ads we see on social media. We talk about ads from the perspective of big companies all of [...]

What Is Google Search Console And Why Do I Need It?

2019-12-11T21:03:08-06:00December 11th, 2019|News & Updates|

Google Search Console Tells You How Google Views Your Website. From Google: "Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console." Google Search Console works in concert with [...]

What Is Website Hosting?

2023-06-05T14:21:43-05:00December 9th, 2019|Website Design, News & Updates|

Just as a house or building in the physical world requires a plot of land to be built, your website needs a place to "live." Website hosting at its core level is space on a server where the files that comprise your website are stored. When someone types in your website's domain name or URL, [...]

GMB – What Is Google My Business And Why Do I Need It?

2019-12-05T14:22:33-06:00November 27th, 2019|News & Updates|

Here is what our Omaha Google My Business (GMB) pages look like right now. A Google My Business (also referred to as "GMB") page is the most powerful tool that you probably aren't using. Attract new customers with your Google My Business Profile on Google. Your GMB Profile, when optimized and properly setup, [...]

What Is SEO And How Does It Work?

2019-12-11T21:10:36-06:00June 29th, 2019|News & Updates|

Search Engine Optimzation (SEO) is a measurable process that is used to send signals to search engines like Google that your pages are worth showing in high ranking positions in Google's index called the Search Engine Results Pages or SERPs. Google's success, and survival, is based on serving relevant non-spammy results for any keyword search. [...]

Goodyear? Commitment To Branding Is Why It Should Be Called “Greatyear”

2019-12-09T18:47:10-06:00October 9th, 2018|News & Updates|

The Goodyear Blimp inside the hanger in Akron, OH. Last month, LGD co-founder Paul Eide spent a weekend in Akron, OH during a brand immersion with one of the best brands on earth, Goodyear.  Branding isn’t as simple as spending a couple hundred dollars on a logo and saying, “VIOLA – check out [...]

What Makes an Omaha Digital Marketing Agency Outstanding?

2018-03-21T15:49:44-05:00March 21st, 2018|News & Updates|

Kevin, Matt, and Paul. Omaha digital marketing experts, sans egos + beards. Little Guy Design always pushes to over deliver and achieve monumental things for our clients. As a full-service Omaha digital marketing agency, we are constantly asking clients for feedback, but we also look to Clutch, a third-party review website, to make [...]

LaVar Ball is a Marketing Genius – Here’s Why

2018-01-17T22:16:06-06:00January 17th, 2018|News & Updates|

The only bad publicity is your own obituary. Thanks to his relationships with Facebook, the National Basketball Association, and ESPN, LaVar Ball has proven he is a marketing genius. You don’t have to like the eldest Ball or any of his baller sons, but he is adept at creating opportunities that create wins for himself, [...]

Anatomy of a Marketing Campaign – DeAngelo Williams, Pizza Hut and LGD

2021-04-29T02:42:01-05:00March 1st, 2017|Videos, News & Updates|

How We Work With Big Brands And National Publishers For a "Little" marketing agency from Omaha, Nebraska, we've done a lot of big things. We teamed up with Gatorade for the ESPYs in Los Angeles. With IndyCar and Verizon at the Indy 500. With Old Spice and Harley Davidson and the X [...]

Why Good Design is Important for Your Business

2021-04-29T02:47:08-05:00February 1st, 2017|Creative, Design, News & Updates|

What do Slideshare, Pinterest, Airbnb, Behance, Posterous, Flickr, Etsy, Instagram, and Tumblr have in common? Well, they are all successful design-(co)-founded businesses. Their ‘design’ way of thinking transformed their startups into top companies with millions in revenue. But wait a minute, can their tremendous successes really be attributed to design? Isn’t functionality really what [...]

New Website Launch – La Casa Pizzeria

2023-01-10T16:48:54-06:00January 23rd, 2017|Creative, Design, News & Updates, New Website Launch|

Three generations have been serving classic Italian dishes to Omaha at La Casa Pizzeria since 1953.  LGD is excited to announce the rebranding and relaunch of their home website.  Not only does the new site allow locals to get their fix of the great food they love, pizzas can be shipped anywhere in the [...]

New Website Launch – Caring For People Services

2017-01-17T21:12:51-06:00January 17th, 2017|Creative, Design, News & Updates, New Website Launch|

Caring For People Services is an Omaha home healthcare company that's currently expanding its franchisee program nationwide.  LGD has launched a responsive, custom site as well as an integrated marketing campaign for them to get the word out to potential entrepreneurs interested in becoming their own boss. Here's an overview of our work for CFPS: [...]

New Website Launch – Ruff Rd

2017-01-13T11:34:54-06:00January 13th, 2017|Creative, Design, News & Updates, New Website Launch|

We are pleased to launch a new branding project for client Ruff Rd! Ruff Rd has created a unique running insert that gives the athlete extra storage, as well as allowing for running in shorts in cold weather. We created an updated logo and color scheme, custom product packaging and built an ecommerce website. We built the online store [...]

Burger King Whopper Freakout – Best Marketing Campaign Ever

2019-08-22T09:54:49-05:00December 26th, 2016|News & Updates|

Burger King Whopper Freakout Is One Of Our Favorite Campaigns Ever “I HATE Wendy’s.” Marketing campaigns are launched every single day. And most of them are proven over time to be completely forgettable. Burger King hit a home run in 2008 when they hired Crispin, Porter + Bogusky, the agency that came up with the Burger [...]

LGD Named To List Of Best Omaha SEO Companies

2016-12-08T19:30:34-06:00December 8th, 2016|News & Updates, SEO|

little guy design named one of the Best Omaha SEO Companies National software company UpCity undertook an independent analysis of the best Omaha SEO companies and created a short list of the best SEO companies in Omaha. And LGD was named one of the best SEO companies in Omaha.  […]

Why Do I Need An App? 5 Reasons Your Business Needs One

2016-10-06T10:47:50-05:00October 6th, 2016|News & Updates|

It's getting to the point where it is app-solutely necessary for a business to have a mobile app. Here are five reasons why it is app-propriate: 1. Popularity Over 86% of time spent on mobile devices is spent in native apps, versus just 14% in mobile web browsers. A mobile responsive website is not enough [...]

LGD Named Top 20 Omaha Website Designer

2016-11-14T22:47:49-06:00September 20th, 2016|News & Updates|

Independent Agency Looked At 281 Website Designers in Omaha and Picked Top 20 The goal of is to connect people with the best local experts. To come up with a list of the top 20 Omaha Website Designers, they analyzed and scored web designers on more than 25 variables across six categories to give you [...]

Omaha Video – In L.A. With Superstar Cam Newton

2017-05-05T00:08:15-05:00September 1st, 2016|Videos, News & Updates|

"The dab is dead." - Cam Newton LGD was in L.A. to interview Cam Newton for the Gatorade Athlete of the Year Awards. The reigning NFL MVP dropped a bombshell on us. As experts in Omaha Video, we captured all video, audio, and produced this final version. In this video, Newton, the reigning NFL Offensive [...]