At a time when just about anyone can take amazing photographs with their phones, it can be difficult to see why professional photography for websites is important. The main reason is consistency. Sharp images with uniform lighting, color, and style can make a website look professional and inviting. Fuzzy photos, differences in color tone, and overall differences in photography style can make a site look cheap and disjointed.

Consistency is particularly important when it comes to headshots of your attorneys. An “Our Team” page with unmatched photos can destroy an otherwise great design and give clients a bad impression of your firm.

We work with you to establish a photography style that works with your firm. Then we take steps to make sure that vision is carried through in every part of your site, and stays that way over time.

The best approach is to use our professional photographers for everything on your website – headshots, pictures of your office, candid shots, and event photography. As new attorneys join your firm, using the same photographer ensures the new portraits look the same as the original ones.

For law firms on a tight budget, we can supplement professional headshots with carefully selected stock photography, which can be considerably cheaper. For blog and social media posts, there’s a little more leeway on style. But even in these cases, the photographs should be as compatible as possible with the other photography on the site.

At little guy branding, we also offer professional video services to take your website to the next level. We’ve produced videos for small companies and major corporations such as Facebook.

Posting helpful content is one of the best ways to improve search rankings and attract new clients. But few attorneys have much time to spend blogging.

Our blog posting templates streamline and standardize the process of composing and publishing blog posts, simplifying the process and making it easier for attorneys to share valuable information for clients, while still improving the firm’s reputation.

When attorneys don’t blog, it’s not for lack of something to say. Their research gives them no shortage of helpful information to share.

Instead they’re stymied by the time they think it will take to compose a blog they’re proud to publish.

We’ll never completely solve that problem: they’re busy. But we can make things as easy as possible. We’ve developed a simple form for them to fill out that takes away the hurdle of thinking about how to compose a post. Our code then takes that content and converts it into a well-styled post automatically.

If they don’t like the form, we can improve it, or they can opt to write a blog from scratch without the form – whatever works for them.

We build our sites using Search Engine Optimization (SEO) best practices to make your site easily accessible to Google. With advanced law firm SEO packages, our proven process brings your site to the top ranks of search results.

SEO is the discipline of getting pages on your website to rank as high as possible when a search is executed. Higher ranking in search results translates to more traffic to your website.

Our Process

1. We audit your current website architecture. Is there low-hanging user experience fruit that could lead to more conversions from site visitors? For example, are you using an image scroller in the header on your homepage? Studies show people do not engage with scrolling or sliding images. Plus, these slides are hard for Google’s crawlers to read, and they take up valuable space above the fold.
2. We determine the most valuable pages in terms of website traffic in the eyes of Google. What keyphrases are driving traffic? Which have the potential for a lot of traffic but have not been fully optimized?
3. We collect feedback from you about what your goals are. What does success look like for you? What metrics or Key Performance Indicators mean the most to you?
4. We audit your industry and competitors. Who are the dominant players in your space? What do their websites look like? What have they done well? What are the areas we can gain ground and capitalize by garnering more visits to our site.
5. We share our findings and provide our ideas on best next steps. From there, we determine a list of 3-10 keyphrases you want to improve. We also discuss whether or not additional efforts are needed – blog posts, eblasts, content and photo refresh, ADA compliance, site navigation improvements, and more.
6. We request access to WordPress, Google Analytics, Google Search Console, and your Google My Business (GMB) page.
7. Once granted, we begin optimizing your site and start tracking performance.
8. At the end of the month, we summarize our findings with a monthly report and any recommendations we may have.
9. Each month we continue to monitor, research, develop content, and make website improvements.
10. Bonus Step: If additional activities will improve SEO, we will work with you to make these happen. These are things like writing blog posts, scheduling e-blasts, etc.