Website Design and Marketing for Law Firms and Attorneys

Website Design and Marketing for Law Firms and Attorneys

little guy branding in Omaha, Nebraska.
Experienced law firm website design and management.

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Law Firm Experience

little guy branding’s owners have been working with law firms for years. Matt and Kevin have been designing, building and maintaining websites for law firms for nearly a decade, while Sarah spent 15 working in law firms before turning to marketing. We know what you need and have experience delivering it.

Reputation Matters

Over years of law firm website design and attorney marketing, we’ve identified key needs for law firms.

At the center of it all is your reputation. Our lgx law services center on maintaining and enhancing your law firm’s good name. We provide professional, distinctive designs with consistency across digital and print media. We make it easy to edit and add content to your website to keep it looking good over time.

Packages Designed for Law Firm Marketing

Basic Presence

One-Time Services

Starter Design Package: Logo + Business Card

Basic Brand Guide

Website Optimized for Law Firms:

Ongoing Services

Annual Maintenance and Security Package

2-hours of Design and Development Services per Year

Growth Mode

Basic Presence Plus:

Website Upgrades

Specialty blog page with subscriptions integration

Interactive Contact Form Filters Incoming Leads

Branding & Design Upgrades

+ Slide Deck Template

Professional Headshots and Office Photography

Expanded Brand Standards Guide

Advanced Branding Package (Logo + 3 Marketing Materials)

Ongoing Services upgrades

SEO Starter Package including:

2-hour Per Month Design & Development Retainer

Blast Off

Growth Mode Plus:

One-Time Service Upgrades

LinkedIn Setup and Strategy

Blog Setup and Strategy

Google Adwords analysis, setup

10-20 designed slides (PowerPoint, etc)

Video production

Up to 5 specialty blog pages with subscriptions integration

Ongoing Services Upgrades

Google Adwords monitoring and reporting

Blog and social media content editing to optimize SEO results

Monthly Social Media Management

5-Hour Per Month Design & Development Retainer

Professional, Distinctive Web and Print Design

Every law firm is unique; the design of your logo, website, and other materials should reflect that. We work with you to identify what makes your firm unique and design a completely customized logo and website that instantly give clients a feel for what you do, whether it’s working with large corporations or the most intimate family law issues.

When it comes to design for law firms, we emphasize two things: distinctive design and consistency. Your firm should stand out. That’s a given. What’s sometimes less appreciated is how important it is that every time potential clients encounter your brand, it should be instantly recognizable, whether on your website, LinkedIn, a Zoom meeting background, letterhead, business cards, or even company Polo shirts handed out at a golf tournament. Consistency over time is also key. Whatever brand collateral you’ve built up so far should transfer to any new design materials.

This is why we recommend that every organization has a brand standards guide that defines acceptable designs in detail, including not only the look of materials but also the voice used in the copy.

More than that, it’s important that a website design that starts out looking good remains that way, even as new content is added and older content edited or removed. That’s why we designed our websites to be easy to edit while maintaining a consistent look.

Unique, Easy-to-Maintain Websites for Attorneys

We have built our reputation on creating custom, user-friendly, and dynamic websites.

A good website is a living thing, constantly adapting to the needs of site visitors and your business. It’s your 24/7 spokesperson, your ultimate sales tool, and the highest expression of your brand. Site visitors will instantly get a sense of what it will be like to work with you and what makes your firm stand out.

Within seconds of reaching your site, potential clients will have formed an impression of your firm and whether they want to work with you.

Good design isn’t just about the look and feel of a site for law firms, it’s also about the site structure and crucially, how the website works for site visitors. We work with you to identify client needs and structure the site to meet those needs easily and efficiently. Client’s should never have to “figure out” your site. It should be clear from the moment they arrive how to find what they need.

Finally, even the most beautiful, well-designed site will look like a mess within months if it’s difficult to maintain. We build the backend interface to make it easy to add and modify content while maintaining the clarity of the original design.

Specifically, we make it easy to add and remove attorney and staff profiles and organize them by your firm’s practice areas. Need to add new practice areas as you grow? Fill in a short form, click publish, and it’s added. We also make adding blog posts a breeze.

Professional Attorney Photography and Video

At a time when just about anyone can take amazing photographs with their phones, it can be difficult to see why professional photography for websites is important. The main reason is consistency. Sharp images with uniform lighting, color, and style can make a website look professional and inviting. Fuzzy photos, differences in color tone, and overall differences in photography style can make a site look cheap and disjointed.

Consistency is particularly important when it comes to headshots of your attorneys. An “Our Team” page with unmatched photos can destroy an otherwise great design and give clients a bad impression of your firm.

We work with you to establish a photography style that works with your firm. Then we take steps to make sure that vision is carried through in every part of your site, and stays that way over time.

The best approach is to use our professional photographers for everything on your website – headshots, pictures of your office, candid shots, and event photography. As new attorneys join your firm, using the same photographer ensures the new portraits look the same as the original ones.

For law firms on a tight budget, we can supplement professional headshots with carefully selected stock photography, which can be considerably cheaper. For blog and social media posts, there’s a little more leeway on style. But even in these cases, the photographs should be as compatible as possible with the other photography on the site.

At little guy branding, we also offer professional video services to take your website to the next level. We’ve produced videos for small companies and major corporations such as Facebook.

Attorney-Friendly Blogging System

Posting helpful content is one of the best ways to improve search rankings and attract new clients. But few attorneys have much time to spend blogging.

Our blog posting templates streamline and standardize the process of composing and publishing blog posts, simplifying the process and making it easier for attorneys to share valuable information for clients, while still improving the firm’s reputation.

When attorneys don’t blog, it’s not for lack of something to say. Their research gives them no shortage of helpful information to share.

Instead they’re stymied by the time they think it will take to compose a blog they’re proud to publish.

We’ll never completely solve that problem: they’re busy. But we can make things as easy as possible. We’ve developed a simple form for them to fill out that takes away the hurdle of thinking about how to compose a post. Our code then takes that content and converts it into a well-styled post automatically.

If they don’t like the form, we can improve it, or they can opt to write a blog from scratch without the form – whatever works for them.

Law Firm SEO

We build our sites using Search Engine Optimization (SEO) best practices to make your site easily accessible to Google. With advanced law firm SEO packages, our proven process brings your site to the top ranks of search results.

SEO is the discipline of getting pages on your website to rank as high as possible when a search is executed. Higher ranking in search results translates to more traffic to your website.

Our Process

  1. We audit your current website architecture. Is there low-hanging user experience fruit that could lead to more conversions from site visitors? For example, are you using an image scroller in the header on your homepage? Studies show people do not engage with scrolling or sliding images. Plus, these slides are hard for Google’s crawlers to read, and they take up valuable space above the fold.
  2. We determine the most valuable pages in terms of website traffic in the eyes of Google. What keyphrases are driving traffic? Which have the potential for a lot of traffic but have not been fully optimized?
  3. We collect feedback from you about what your goals are. What does success look like for you? What metrics or Key Performance Indicators mean the most to you?
  4. We audit your industry and competitors. Who are the dominant players in your space? What do their websites look like? What have they done well? What are the areas we can gain ground and capitalize by garnering more visits to our site.
  5. We share our findings and provide our ideas on best next steps. From there, we determine a list of 3-10 keyphrases you want to improve. We also discuss whether or not additional efforts are needed – blog posts, eblasts, content and photo refresh, ADA compliance, site navigation improvements, and more.
  6. We request access to WordPress, Google Analytics, Google Search Console, and your Google My Business (GMB) page.
  7. Once granted, we begin optimizing your site and start tracking performance.
  8. At the end of the month, we summarize our findings with a monthly report and any recommendations we may have.
  9. Each month we continue to monitor, research, develop content, and make website improvements.
  10. Bonus Step: If additional activities will improve SEO, we will work with you to make these happen. These are things like writing blog posts, scheduling e-blasts, etc.

Growth-Ready Web Design

Good website design and search engine optimization help law firms grow, so we’ve made it easy to add attorney profiles, practice areas, blogs and other content and functionality to your site while keeping the site clutter-free and professional.

Content Management Optimized for Law Firms

As firms grow and their needs change, beautiful new websites can quickly get messy. Anyone who’s managed a website knows how it goes. You have 15 attorneys contributing to a blog, and each one has their favorite font size. Or everything has to be done in a rush. It’s the end of the day, your website manager is about to leave to pick up the kids, and someone walks in saying, “We need this award announcement posted five minutes ago!” or “Good news! We’ve just hired five new attorneys and added two practice areas. They’re starting tomorrow. Can you add them?”

Rush jobs and non-designers adding content can quickly lead to a tangle of different styles, strange fonts, inconsistent photo sizes, and an unprofessional-looking site.

Some website builders respond by locking down the design and requiring you to pay them to make for any little change, which can sometimes take days to make.

We build our sites so that you can update them yourself. For frequently added things, such as blog posts and attorney profiles, simply fill out a form, and our code styles and arranges the content to keep a consistent, professional look. For main pages of the site, which change less frequently and have fewer people changing them, you have more control over the look and arrangement of content. You can easily add new sections, say a COVID news area or a box showing an important conference announcement, with a drag and drop interface.

We can tweak this system to suit your needs. If you have a creative attorney who wants more control over how their blog post looks, we can set that up. Or if you want, we can make the changes for you, acting as a virtual marketing department.

A Powerful Platform for Whatever Functionality You Need

We build our websites on WordPress, by far the world’s most popular content management system, then customize that interface to work with law firms. Because the foundation is WordPress, we have access to a vast library of functionality that’s continuously improving. Need to start hosting webinars or conducting online courses? We can add that. Want to add an e-commerce store? No problem. If a solution doesn’t yet exist, it can be built because WordPress is flexible and open source.

Building on WordPress also helps future proof your site. Next time you need a redesign, it’s easy to move your content over to the new site. And WordPress has a good track record. It’s been around longer than Facebook and shows no signs of slowing down.

Client Filtering Website Forms

Who would want to launch a new website or a refreshed design only to be inundated with irrelevant inquiries? We combine thoughtful design and search-engine-optimization (SEO) with interactive contact forms to make sure the clients you want find you.


We work with you to design a website with a look and feel is designed to appeal to your ideal client. Good design goes beyond the look and feel – it includes thoughtful organization and presentation of content to make sure site visitors quickly understand what your firm provides.

Search Engine Optimization

At a basic level search engine optimization involves coding a website to make them easy for search engines to understand. We do that, then go a step farther to help you identify key search phrases that you can compete on and the will attract just the right clients. Then we optimize the structure and language of your site to help you win those searches, while not appearing in overly broad search results that bring you irrelevant clients.

Interactive Forms

Generic contact forms leave the filtering to your staff. We build interactive forms that drill down to the client’s specific needs. By requiring specifics, we can help you filter out clients whose needs you can’t help with. If you commonly get requests for certain services that you don’t offer, we can even deliver special messages advising those clients to look elsewhere, cutting the amount of irrelevant submissions.

Website Accessibility

Helping out customers with disabilities isn’t just good business, it’s the law. Talk with us about how we can help make your website accessible.

At a basic level, we build our sites with accessibility in mind, ensAll of our website start with accessibility in mindbuild accessible websites to industry standards and offer auditing services for existing websites.

1 in 4 adults in the United States lives with some sort of disability. This means that a quarter of your potential clients and customers may have disabilities that make it challenging for them to access information and services on websites. They might have trouble seeing text clearly, hearing audio on embedded videos, or navigating with a mouse.

The Americans with Disabilities Act (ADA) requires businesses and other organizations that offer services to the public to make accommodations for people with disabilities. In recent years, court cases involving Target, Domino’s Pizza, Beyoncé, and hundreds of others have made it clear that the law doesn’t just apply to physical locations, but also to websites.

Robust technologies already exist to help people with disabilities — you don’t have to hire a developer to invent them. Screen readers, for example, not only read text on a page out loud, they also describe images and help people navigate a website.

The challenge is that these technologies only work if your website has been built correctly. All of our websites begin with a foundation of code that screen readers can access. We also ensure that text can be resized and have sufficient contrast. Beyond these basics, we also offer testing services to ensure accessibility and identify potential issues. We can also help you make your photo, video and audio content accessible. Contact us to learn more about how we can help people interact with your website.

Law Firm Software Integration

We set up connections to crucial services, such as client portals and LawPay, and integrations with social media platforms, email marketing solutions, and job boards.

Any good website needs to be connected to key services. While WordPress is powerful, often the best solution is to integrate the website with other platforms designed for specific purposes.

No need to reinvent social media platforms for business – we can automatically send your new blogs to post on LinkedIn and allow site visitors to share your posts on social media with the click of a button.

People can subscribe to a newsletter on your website. Then via integration with MailChimp, every time you post to a newsletter on the website, everyone who’s subscribed to that newsletter list gets notified.

The site can also serve as a gateway to secure client-portal such as Clio, and link clients to LawPay.

Attorney Marketing

We’re here to help, not just with the website, but with any of your marketing needs. We also provide hosting, security and maintenance for your website, so you don’t have to worry about it.


As a full-service branding agency, we can support your marketing department – or act as a virtual lawyer marketing department for your firm. Our services include logo and brand book development, social media setup and management, video production, photography, and graphic design of print materials, including billboards.

WordPress Management Continual Care Plans

Ongoing Support from the Developer Who Built your website

Once the website is built, there will be no waiting on a customer service line for help from someone who doesn’t know you, your business or your website.

You will have direct contact with the person who built your website — by phone, email or in-person — to help with anything you need. They know your website inside-and-out and can address problems and make changes quickly and efficiently.

If it breaks, we fix it

Our Continual Care plans include unlimited hours for fixing your site if it has problems. If the issue is with third-party software, we’ll work with their support team to resolve it, so you don’t have to. If that fails, we’ll find alternatives that work. Leave the website to us so you can focus on your business.

Managed Updates

Websites need continual care to keep them secure and working well. We handle all updates in a safe manner, ensuring that updates won’t break your site.

24/7 Monitoring and SEcurity

We monitor sites around the clock, with emergency support available at any time through our partners (and prompt business-day responses straight from the person who built your site). We perform daily updates to prevent data loss should any problems arise.

Continual Improvement

We include design and development hours in each of our Continual Care plans to help your website evolve over time. Need new functionality on your site, such as a CRM integration? Want to update the design? Just give us a call and we’ll get you set up.

Designs for Many Types of Law Firms

  • Bankruptcy Lawyers
  • Business Law Firms
  • Criminal Defense Lawyers
  • Divorce Law Firms
  • DUI Lawyers
  • Elder Law Attorneys
  • Employment Law Firms
  • Estate Planning Attorneys
  • Family Law Attorneys
  • General Practice Attorneys
  • I.P. Law Firms
  • Immigration Lawyers
  • Large Law Firms
  • Litigation Law Firms
  • Personal Injury Attorneys
  • Real Estate Law Firms
  • Small Law Firms
  • Bankruptcy Lawyers
  • Business Law Firms
  • Criminal Defense Lawyers
  • Divorce Law Firms
  • DUI Lawyers
  • Elder Law Attorneys
  • Employment Law Firms
  • Estate Planning Attorneys
  • Family Law Attorneys
  • General Practice Attorneys
  • I.P. Law Firms
  • Immigration Lawyers
  • Large Law Firms
  • Litigation Law Firms
  • Personal Injury Attorneys
  • Real Estate Law Firms
  • Small Law Firms