Ensuring ADA Compliance in Web Design

2024-07-22T15:15:40-05:00July 22nd, 2024|ADA compliance, Branding, Creative, Design, Interesting Articles, Marketing, News & Updates, Website Design|

Ensuring that websites are accessible to everyone, including people with disabilities, is not only a legal requirement but also a moral imperative. The Americans with Disabilities Act (ADA) sets the standard for accessibility, mandating that digital content be usable by all. We’ll guide you through the essentials of ADA compliance in web design. [...]

Navigating Your Brand’s Future: What to Expect During a Mapping Session at Little Guy Branding

2024-06-17T17:33:59-05:00June 17th, 2024|Branding, Marketing, Interesting Articles, News & Updates, Design, Creative|

At Little Guy Branding, we specialize in building, protecting, and growing our clients' brands. Whether you're a small startup or a large corporation, we ensure you have a comprehensive understanding of branding, marketing, and advertising. We believe in providing a complete overview of these areas and our efforts before we start working together. Our [...]

Why Your Business needs a Brand Kit and How to Make it Happen

2024-05-29T16:08:58-05:00May 29th, 2024|Interesting Articles, Branding, Marketing, Social Media, News & Updates, Design, Creative|

No business owner wants to spend time, energy, and financial resources developing a logo and branding only to have it not be used correctly.  Using colors, fonts, and logo files inconsistently creates confusion and a lack of cohesion for your brand. On the other hand, maintaining consistency in your brand elements builds customer [...]

How Can I Efficiently Utilize Content Once It Has Been Created?

2024-02-23T12:07:18-06:00February 22nd, 2024|Creative, Branding, Marketing, Social Media, Interesting Articles, News & Updates|

Creating content is only half the battle in today's fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere. This approach emphasizes the importance of creating high-quality, versatile content that can be [...]

What exactly is “Content”? 

2024-02-22T17:14:02-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

Diversifying your content types is critical to engaging a public audience effectively. Each format has its strengths and can reach different segments of your audience. Here's a closer look at some of the most impactful types of content you can create: Blog Posts The backbone of many content strategies, blog posts can range [...]

Unlocking the Power of Content: Strategies for Engaging Public Audiences

2024-02-22T17:08:08-06:00February 22nd, 2024|Creative, News & Updates, Interesting Articles, Social Media, Marketing, Branding|

In the digital era, content isn’t just king; it's the currency of engagement in a bustling online marketplace. For brands, organizations, and individuals, managing this currency requires more than just creativity—it necessitates a strategic approach to content management tailored to public audiences. As we navigate the vast array of digital information, compelling content [...]

Why AI Content Generation Can’t Replace Human Copywriters

2023-06-05T14:19:07-05:00February 22nd, 2023|Creative, News & Updates, Interesting Articles, SEO, Marketing, Website Design|

Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]

Squeeze Page vs. Landing Page: What’s the Difference?

2022-10-07T10:23:39-05:00October 7th, 2022|Creative, Design, Marketing|

Your company’s website is like a digital street address. It’s where your company lives online. It’s a place to build awareness, attract and expand your audience, as well as engage with visitors in a way that provides them with a robust experience. At the same time, your website also needs to be a place where [...]

What Goes Into a Professional Photo Shoot?

2022-08-25T10:34:19-05:00July 29th, 2022|Creative, Design, Photo, Marketing|

The truth is, a professional photoshoot encompasses far more than anything even the best smartphone camera and filters can ever hope to accomplish. Ultimately, professional photos are visual compositions that have just as much science to them as art. Pulling off professional photoshoot calls for a lot of planning, a discerning eye, the right equipment, [...]

TikTok Video Marketing Best Practices

2022-05-15T09:19:41-05:00May 15th, 2022|Creative, Videos, Social Media, Marketing|

TikTok has taken the world by storm, which includes blowing up on the marketing scene as one of the most effective ways of reaching millions of people via uniquely creative video content. Of course, this means that brands are embracing this bold new platform and all the new marketing possibilities it offers. Of course, for [...]

Best Practices For Taking Social Media Pictures With Your Phone

2022-04-29T16:45:45-05:00March 25th, 2022|Creative, Photo, Social Media|

Social media remains one of the most effective marketing vehicles for promoting brand awareness, encouraging conversions, and boosting sales. It can be used in a stunning number of ways to reach just about any target audience. Though this also means that your closest competitors can also use social media to do the same things. A [...]

What Is Environmental Branding?

2021-12-09T19:18:36-06:00December 9th, 2021|Creative, Design, News & Updates, Marketing|

With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]

What is a Vector File and Why Is It Important?

2021-12-06T16:10:47-06:00December 6th, 2021|Creative, Design, Marketing|

Chances are if you’ve downloaded enough image files over the years, you’ve probably had a time or two where you ran into a vector file. In those curious moments your laptop, phone, or tablet probably popped up a bunch of different options to try to open it. Chances are also good that none or perhaps [...]

What is OpenSea and How Does It Work With Metamask?

2021-11-05T13:08:12-05:00November 5th, 2021|Creative, News & Updates, Interesting Articles|

NFTs or Non-Fungible Tokes have become one of the most popular ways to transfer digital collectibles via secured blockchains. In this realm, OpenSea has become a decentralized marketplace for purchasing, selling, and transferring NFTs. OpenSea represents a cutting-edge platform for NFT collectors, private artists, investors, and traders to transfer digital assets. It seems poised to [...]

What is an NFT?

2021-11-05T12:58:29-05:00November 5th, 2021|Creative, Design, News & Updates, Interesting Articles|

There’s no doubt about it, cryptocurrency and other digital assets are on the rise. They offer a value promise that seems to outstrip the concepts of cash value. NFT rubs shoulders with a lot of popular cryptocurrencies, to the point that it is drawing considerable interest from a lot of sectors. What Does NFT Stand [...]

Design Thinking: What Is It And Why Should I Care?

2023-06-05T14:21:23-05:00November 4th, 2021|Creative, Design, Marketing, Website Design|

The famous philosopher Des Carte once said “I think therefore I am.” It was his statement about how one’s proof of existence starts with one's mind and how an individual understands their reality. It is from this wellspring that we use the mind to understand our problems as well as develop thoughtful solutions to them. [...]

How To Build A Website For Your Business

2023-06-05T14:21:29-05:00June 11th, 2021|Website Design, Marketing, SEO, New Website Launch, Design, Creative|

When building a website for your business it is all too easy to get overly caught up in the nuts and bolts details of design, web hosting, and software features. Especially if you are a small business, a startup or just delving into building your first business website. The reality is that while you do [...]

What Is Branding?

2021-04-14T10:19:29-05:00April 14th, 2021|Creative, Design, New Website Launch, Social Media, Marketing|

Branding is a marketing term used to describe the process of developing a strong, positive perception of the products and services offered by a company. This includes critical components like logos, design styles, product themes, and a cohesive mission statement that ties it all together into one cohesive corporate image. This is how companies stand [...]

How We Create a Client’s Online Presence

2018-12-03T19:50:41-06:00March 4th, 2017|Creative, Design, New Website Launch, SEO, Social Media|

Each time we begin working with a new client, the first thing we ask before we even start working is “who is the audience, and what message do you want to send to them?”  Ultimately, we believe our role is to not just to get attention to the brand, but to make sure it’s the [...]

Why Good Design is Important for Your Business

2021-04-29T02:47:08-05:00February 1st, 2017|Creative, Design, News & Updates|

What do Slideshare, Pinterest, Airbnb, Behance, Posterous, Flickr, Etsy, Instagram, and Tumblr have in common? Well, they are all successful design-(co)-founded businesses. Their ‘design’ way of thinking transformed their startups into top companies with millions in revenue. But wait a minute, can their tremendous successes really be attributed to design? Isn’t functionality really what [...]

New Website Launch – La Casa Pizzeria

2023-01-10T16:48:54-06:00January 23rd, 2017|Creative, Design, News & Updates, New Website Launch|

Three generations have been serving classic Italian dishes to Omaha at La Casa Pizzeria since 1953.  LGD is excited to announce the rebranding and relaunch of their home website.  Not only does the new site allow locals to get their fix of the great food they love, pizzas can be shipped anywhere in the [...]

New Website Launch – Caring For People Services

2017-01-17T21:12:51-06:00January 17th, 2017|Creative, Design, News & Updates, New Website Launch|

Caring For People Services is an Omaha home healthcare company that's currently expanding its franchisee program nationwide.  LGD has launched a responsive, custom site as well as an integrated marketing campaign for them to get the word out to potential entrepreneurs interested in becoming their own boss. Here's an overview of our work for CFPS: [...]

New Website Launch – Ruff Rd

2017-01-13T11:34:54-06:00January 13th, 2017|Creative, Design, News & Updates, New Website Launch|

We are pleased to launch a new branding project for client Ruff Rd! Ruff Rd has created a unique running insert that gives the athlete extra storage, as well as allowing for running in shorts in cold weather. We created an updated logo and color scheme, custom product packaging and built an ecommerce website. We built the online store [...]

LGD Battle At Bristol Recap In Social Media Embeds

2016-11-14T22:47:50-06:00September 14th, 2016|Creative, Design, Videos, Social Media|

LGD spent four days on site at Bristol Motor Speedway in Bristol, Tennessee capturing video/photography content and documenting via social media for one of the most-trafficked sports websites on the Internet, Sponsored by Natural Light and Pilot Flying J, we were tasked with capturing a first-person perspective of the largest college football game in history. [...]

New Website Launch – Doe’s & Diva’s Dairy

2016-11-14T22:47:54-06:00August 30th, 2016|Creative, Design, News & Updates, New Website Launch|

We are pleased to launch a new branding project for client Doe's & Diva's Dairy! Doe's & Diva's make soaps, lotions, cheeses, and balms from goat and sheep milk. We created an updated logo and color scheme, custom product packaging and built an ecommerce website. We built the online store and added custom photography, using our drone for aerial photos [...]

New Website Launch – Pocket Folders Fast

2016-08-25T13:12:12-05:00August 25th, 2016|Creative, Design, News & Updates, New Website Launch|

little guy design is proud to announce the launch of the Pocket Folders Fast fresh NEW website! A new build concentrating on a clean, organized design, with chat and restricted access to registered users functionality built in. Find Out More

New Website Launch – Contract Administrative Services

2016-03-29T13:16:20-05:00March 29th, 2016|Creative, Design, News & Updates, New Website Launch|

little guy design is proud to announce the launch of Contract Administrative Services' fresh NEW website! An update from their old look with a fresh new logo, designed by us as well as adding quite a bit more curb appeal and functionality. Check them out!

New Website Launch – Skin Deep Tattoo & Body Piercing

2015-08-19T18:35:36-05:00August 20th, 2015|New Website Launch, News & Updates, Design, Creative|

BUSY WEEKEND! little guy design is proud to announce the launch of Skin Deep Tattoo and Body Piercing's fresh NEW website as well. An update based on their old look but with a new feel and responsive layout. Their tattoo work is beautiful and now their new website is too! Check them out!

New Website Launch – Joe Horn’s BAYOU 87 Signature BBQ PRODUCTS

2016-11-14T22:48:04-06:00August 19th, 2015|New Website Launch, News & Updates, Design, Creative|

We're proud to have worked with the greatest wide receiver in the history of the New Orleans Saints, Joe "Hollywood" Horn, on his new website! Fully responsive e-commerce design to facilitate sales of his "Bayou 87" BBQ sauce, with ability to easily add future products. In addition to the sauce, content structured to feature his [...]

Adobe Mean Streets – What’s Your Marketing Doing?

2021-05-20T23:43:24-05:00August 19th, 2015|Videos, Creative|

Clickbait? Paid Clicks? Paid Likes? Adobe Mean Streets knows you're better than that. An nervous, middle-aged man in a disheveled suit rushes down a dark street and approaches a dealer. After an encounter with a hardcore click dealer on the wrong side of town, our marketer is arrested and pays the price: jail and humiliation. [...]

The 20 Biggest Logo Designs of 2014

2016-11-14T22:48:05-06:00August 19th, 2015|Creative, Design, Interesting Articles|

Logo changes are a big deal, they drive your branding, keep your identity updated, and usually cost a lot of money to implement for large corporations. Are these logo changes worth it? On the day a new logo design is launched for a familiar brand, the first reactions are usually overwhelmingly negative. Once some time [...]

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google’s Next Algorithm…

2016-11-14T22:48:08-06:00April 19th, 2015|Interesting Articles, News & Updates, Videos, Creative|

Are you ready for Google's latest algorithm update? Check out Google's Mobile-Friendly Test and make sure. If not, w can build you the perfect mobile-friendly website for your business. Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. [...]

3 Decades of .COM – How Things Have Changed

2016-11-14T22:48:10-06:00March 14th, 2015|Interesting Articles, News & Updates, Design, Creative|

2015 is the 30th anniversary of the first EVER registration. Thank you,! It’s borderline impossible these days to imagine a world without the web. Just think about it for a minute or two – no email, no social media, no streaming entertainment…pretty much nothing we’ve all come to take for granted. And this [...]