Once we have a few typefaces that are appropriate to the Brand, we will explore how they look in unison with the logomark and begin the final round of approvals and finalization.
We’ll take a look at different color options and layouts, all in digital form at this stage. The top 2-5 concepts at this point will be delivered to the client for ideas, feedback and direction.
We advise clients to at least spend some time with the initial concepts, although first impressions are always worth noting. We encourage them to share the concepts with those close to their business and would have a good handle on the direction the company is trying to move.
After that, a meeting can be arranged, or feedback can be provided via email to move ahead with the top 1 or 2 concepts.
We will spend some time discussing the concepts with the customer to get additional feedback. The discussion may take no time at all, if the client has found one of the concepts to be perfect, to several hours if they have any uncertainties or questions that need clarifying.
When we present concepts to clients, we will have an opinion on the strongest idea from the start, and showing the client these inherent qualities is often part of the discussion.
We will get a final choice at this time and we will finalize any tweaks that may be wanted here to reach the last stage of the process. This may be minor changes to color, different layouts, or presenting some alternative typefaces for consideration.
Finally, we will present the graphic design piece for final approval and provide a large package of files – including files for black & white versions, alternate layouts, files for web use, files for print use, basically any use you can imagine will be covered in this package.
The standard finalized design files consist of:
- AI (for future editing if desired),
- EPS / PDF (for printing),
- JPEG (for viewing), and
- PNG (with a transparent background for web use).