Best SEO Company & Agency Providing Expert SEO Services in Omaha
What is SEO?
SEO is the discipline of getting pages on your website to rank as high as possible when a search is executed. Higher ranking in search results translates to more traffic to your website.
What Does SEO Stand For?
SEO stands for “search engine optimization.” The practice of implementing techniques on a webpage in an attempt for that page to rank on the first page of a search engine, called a Search Engine Results Page. Or, “SERPs” for short. And, if you want to sound cool.
What is SEO Marketing?
Getting and attracting more website visitors is the reason most people, brands, and companies have a website. And SEO marketing is the act of using SEO as a marketing tool. Organic SEO is an example of SEO Marketing. Paid Google Ads placed in the SERPs is technically SEO marketing as well.
For example, if you have a sports blog, more visitors equals more revenue from advertisers on the site. For an e-commerce store selling popcorn, more website visitors leads to more sales, which leads to more revenue. For an avant garde art performance troupe, brand awareness may be the goal as SEO and an optimized website is one spoke in the wheel of a marketing plan.
Search Engine Optimization can benefit any business, in any industry.
Working with LGX to optimize your website:
1. We audit your current website architecture. Is there low-hanging user experience fruit that could lead to more conversions from site visitors? For example, are you using an image scroller in the header on your homepage? Studies show people do not engage with scrolling or sliding images. Plus, these slides are hard for Google’s crawlers to read, and they take up valuable space above the fold.
2. We determine the most valuable pages in terms of website traffic in the eyes of Google. What keyphrases are driving traffic? Which have the potential for a lot of traffic but have not been fully optimized?
3. We collect feedback from you about what your goals are. What does success look like for you? What metrics or Key Performance Indicators mean the most to you?
4. We audit your industry and competitors. Who are the dominant players in your space? What do their websites look like? What have they done well? What are the areas we can gain ground and capitalize by garnering more visits to our site.
5. We share our findings and provide our ideas on best next steps. From there, we determine a list of 3-10 keyphrases you want to improve. We also discuss whether or not additional efforts are needed – blog posts, eblasts, content and photo refresh, ADA compliance, site navigation improvements, and more.
6. We request access to WordPress, Google Analytics, Google Search Console, and your Google My Business (GMB) page.
7. Once granted, we begin optimizing your site and start tracking performance.
8. At the end of the month, we summarize our findings with a monthly report and any recommendations we may have.
9. Each month we continue to monitor, research, develop content, and make website improvements.
10. Bonus Step: If additional activities will improve SEO, we will work with you to make these happen. These are things like writing blog posts, scheduling e-blasts, etc.
Why should you work with us?
We realize how overwhelming and hard to understand SEO can be for a person with limited previous experience. While some agencies use their knowledge as a barrier between themselves and their clients to make sure the checks keep rolling in, we take the opposite approach.
We want to inform and teach our clients as much as they want to learn. If you want to have a general Q&A session, we are happy to set up a meeting. We genuinely enjoy answering client questions because those questions often lead to us expanding our own knowledge as we determine an answer to a question we may have never heard before. Plus, SEO as an industry moves SO fast, with changes happening daily. An open dialogue benefits us as much as it benefits our customers.
Search Engine Optimization is not a one-time effort. It is an ongoing effort to keep up with Google and other search engines. We invest a lot of time on the front end to set up our clients’ websites to be successful, and then we work to maintain and improve search engine ranking. Our typical engagements for SEO work are a year long.
How To Improve SEO
Some more information on SEO that you may – or may not – want to know:
Search Engine Optimization (SEO) is the process of structuring content on pages of a website in order to receive a higher rank in Search Engine Results Pages (“SERPs”) for search engines like Google and Bing.
Following known best practices and guidelines, understanding how each search engine works, and creating high-quality content sends signals to the various search engines to establish your website’s credibility and authority, which leads to higher rankings.
A search engine’s successes, and survival, is based on serving relevant, non-spammy results for any search. This is what users demand, and each search engine has its own formulae for anticipating what kind of results users want.
The ultimate goal of any search engine optimization effort is for your website to…
By the right people, in the right place, at the right time.
There are two types of organic SEO: on-page and off-page.
- On-page SEO includes things that are a part of your website: the URL structure, the page title, how images files are named, alt text, and the body of copy/text on the page.
- Off-page SEO includes things that are NOT part of your website, like: backlinks – links pointing to your site from other websites & resources; social media shares of your content, and other actions that occur outside your website that can positively impact its credibility.
Search engines view keyphrases individually; think of it as a silo. “Omaha real estate agents” and “real estate agents Omaha” are viewed as separate, unrelated terms by Google and search engine spiders.
To be successful, every keyphrase we target is done mindfully, with intent.
Each page has a specific targeted keyphrase and ranking objective in mind.
Google My Business (GMB)
Google My Business is an off-page ranking signal that is HUGE for any brand, business, or organization that wants to attract more interested parties via search.
Most recognized as a tool where you can leave Google reviews, A Google My Business directory listing has many other valuable SEO functions. Each GMB page can be optimized for SEO and is particularly valuable for local search.
How many times have you been out and about and wanted to find a nearby place to eat?
You execute a search via Google and it shows a map and the three top options based on a number of factors like geographic location and the GMB page has been optimized.
This is the tool that you use for “near me” searches, like “restaurants near me” in the above example.
Optimizing your GMB page is absolutely critical for local SEO success. If one already exists, we optimize it.
What do we mean by optimize? For example:
- Adding as many related categories (we are limited to 10) no matter how granular they may be
- Adding specific geographic locations like cities and neighborhoods
- Modifying the “about” section to include important keywords and keyphrases, gives you even more visibility
REVIEWS. These are GOLD! The most IMPORTANT thing you should get.
Every single person you help should be motivated to write a review. The more reviews you get will not only increase your reach online, it will INSPIRE new people to ENGAGE with you when they search and find you.
Would you try a new restaurant with 5 reviews over the past year? Or the restaurant that has 100 reviews?
So, email everyone, put up a sign at the register etc… whatever you gotta do to get these reviews, as long as it’s not directly paying people to write them. They must be genuine, and not bought off. You could say write a review and get a fitness drink, or 10% off your next visit, but in no way can you make people write positive 5 star only etc..
In addition, when you get these reviews. It’s EXTREMELY important that you reply personally to EACH ONE with a unique response that shows your personal interest in that individual.
It goes a long way for:
- New people that see it,
- For search, these reviews will appear in search and give you more visibility. Especially when you and they discuss with keywords what they did.
There is no one-time quick SEO fix to rank highly.
Boiled down, it depends on:
- Competition and how much time and/or resources your competitor is spending
- How well a page is optimized
- Off-page backlinks
SEO and how we rank in the SERPs is determined by over 200 factors that Google (and Bing) take into account.
The two most important things to consider in choosing the keyphrases (relevance is implied; it is much more difficult/nearly impossible to rank for auto sales if you are a law firm) we want to rank for are search volume and competition.
Search volume is the amount of searches for a specific keyword, typically measured on a per month basis.
Competition is the amount of other websites trying to rank for a specific keyword. Keyphrases with low competition are typically easier to rank for.
Typically it takes consistent, daily effort to rank for highly-competitive keyphrases and it can take 3-12+ months.
What we do with every site we build is optimize the pages on the site and provide a solid base for SEO success. This is included in the price of a website.
We compile a list of possible keyphrase targets, their monthly search volumes, and competition. From there we select typically between 5-8 keyword targets and build the page content around those.
But what good is SEO if you have no idea if a campaign is performing well or not?
We set our clients up for success that is 100% measurable in real time.
We create Google Analytics and Google Search Console accounts and integrate them on your site.
Google Search Console tells us how people got to our site by showing us what keywords they typed in a search.
Google Analytics tells us what people are doing once they get on our site. track what people are doing on our site.
The success of our SEO efforts and how site visitors are getting there is easily measured. ROI or any other conversion metric can be tracked and recorded.
For ongoing SEO clients, we compile reports each month.
We track metrics like position changes by keyword, month over month, impression volume by keyword, and can tell you where leads are coming from via things like form conversions, e-blasts, and phone calls.