Because video has become so accessible, it is easier than ever was to make a video. Which means there are a lot more videos created that completely miss the mark and leave people confused.
The standards for high-quality video production have changed. In certain cases, and for certain uses, that selfie video you shot on your phone may be perfect. Perhaps you want a “viral,” first-person, intimate feel – the selfie video works.
But, what if you need a 50 minute video explaining a very intricate software development process? You need multiple shot angles, extensive b-roll, voiceover actors, and multiple days of filming. In this case, professional video production is absolutely essential.
Everything a brand does is either brand damaging or brand enhancing. Putting out a hastily produced video to save money can end up causing a lot more financial harm than good.
Video is SO versatile! From a long form 2-3 minute video, you can do so many things with that piece of content. In addition to the equity and value of the long version you can:
- Find key points and edit into smaller :10 second videos that are ideal for social media sharing
- Send out a video as part of an e-blast that recipients access in a single click
- Embed it onto a page on your site to explain a process.
- Use as part of a traditional TV advertising campaign