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Creating content is only half the battle in today’s fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere.

This approach emphasizes the importance of creating high-quality, versatile content that can be adapted and shared across multiple platforms and formats.

Here’s how you can implement the C.O.R.E. strategy to extend the life and enhance the impact of your content:

Identify Evergreen Content:

Focus on creating evergreen content that remains relevant and valuable over time. This content can be repurposed in various ways without losing its appeal or significance.

Some examples of evergreen content are:

  • Employee Anniversaries
  • Company milestones
  • Holiday posts
  • Educational blogs about processes or things that rarely change over time

Break Down Larger Pieces:

Take comprehensive content pieces, such as whitepapers or in-depth reports, and break them down into smaller, digestible pieces. For example, a whitepaper can be transformed into blog posts, infographics, listicles, social media posts, and even podcast episodes, each tailored to the format and audience of the respective platforms.

Audiences love numbered lists.  Take a longer piece of content and break it into a set number of steps or a listicle-style feature.

Adapt for Different Mediums:

Content created for one medium can be adapted for others. A blog post can serve as the script for a video or a podcast episode. Photos from an event can be used in a blog recap, social media posts, or a newsletter.

Update and Refresh:

Regularly review your content to identify opportunities for updates or expansions. An article on industry trends can be refreshed annually to reflect new data and insights, extending its lifespan and relevance.

Engage Your Audience:

Use your content to engage with your audience on social media. Pose questions about your content, create polls, or encourage user-generated content that ties back to your original pieces. This extends the reach of your content and fosters a sense of community.

Syndicate Wisely:

Share your content on platforms where it can reach new audiences. This could mean syndicating blog posts on industry websites, submitting articles to newsletters, or participating in podcast guest spots.

Leverage Content in Email Marketing:

Incorporate pieces of your existing content into email marketing campaigns. Highlight recent blog posts, share snippets from a whitepaper, or include an infographic. This provides value to your subscribers and drives traffic back to your original content.

Monitor Performance:

Use analytics to track the performance of your repurposed content across different platforms. This data will inform your strategy and help you understand which types of content and formats resonate most with your audience.

By embracing the C.O.R.E. strategy, you’re saving time and resources and ensuring that your content works harder for you. Create Once, Repurpose Everywhere isn’t just a workflow efficiency mantra; it’s a strategic approach to content creation that amplifies your message, engages your audience on multiple fronts, and maximizes the ROI of your content marketing efforts.

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