No business owner wants to spend time, energy, and financial resources developing a logo and branding only to have it not be used correctly. Using colors, fonts, and logo files inconsistently creates confusion and a lack of cohesion for your brand. On the other hand, maintaining consistency in your brand elements builds customer [...]
Creating content is only half the battle in today's fast-paced digital world. The next challenge is maximizing its value and reach. Our answer to this challenge is encapsulated in a simple yet powerful acronym: C.O.R.E. — Create Once, Repurpose Everywhere. This approach emphasizes the importance of creating high-quality, versatile content that can be [...]
Diversifying your content types is critical to engaging a public audience effectively. Each format has its strengths and can reach different segments of your audience. Here's a closer look at some of the most impactful types of content you can create: Blog Posts The backbone of many content strategies, blog posts can range [...]
In the digital era, content isn’t just king; it's the currency of engagement in a bustling online marketplace. For brands, organizations, and individuals, managing this currency requires more than just creativity—it necessitates a strategic approach to content management tailored to public audiences. As we navigate the vast array of digital information, compelling content [...]
If you're managing a Facebook Business Page or Account, the recent influx of spam might seem unrelenting. From phishing attempts via messages and tags to suspicious emails, what was once a mere annoyance has escalated into a full-blown digital deluge over the past year. These aren't just digital pests but potential threats that [...]
Social media has become one of the most powerful methods of developing brand awareness and identity by connecting with a broad range of users. Not to mention being a great way to promote sales and drive the kind of conversion rates that elevate your success. Though it’s not enough for your small business to [...]
TikTok has taken the world by storm, which includes blowing up on the marketing scene as one of the most effective ways of reaching millions of people via uniquely creative video content. Of course, this means that brands are embracing this bold new platform and all the new marketing possibilities it offers. Of course, for [...]
Reputation management has always been an important facet of any successful business. Especially businesses that rely on local sales and customer loyalty. Though it is taken to a whole new level in the 21st Century, where things like internet advertising, reviews, and social media marketing have a powerful influence on all businesses. That’s why so [...]
Google’s sophisticated algorithms use a staggering number of criteria to assess organic rankings. Though many of them are simply more advanced technological variations of old-fashioned modes of communication. You see this showing up in how Google Reviews influence rankings, as a sort of 21st-century version of “Word-of-Mouth Marketing.” Though Google Reviews takes this concept a [...]
Social media remains one of the most effective marketing vehicles for promoting brand awareness, encouraging conversions, and boosting sales. It can be used in a stunning number of ways to reach just about any target audience. Though this also means that your closest competitors can also use social media to do the same things. A [...]
Social media has become one of the most powerful marketing tools to attract attention, convert visitors and reward loyal customers with a robust experience. Of course, social media marketing also has a strategic element to it. Effective social media content, placement, and messaging all factor into things like your company’s brand image, as well as [...]
Chances are you’ve heard the phrase “Content Is King” a time or three. While this is certainly true, it still has a lot of small business marketing managers wondering what type of content will drive the most traffic to their website, or improve their organic rankings on popular search engines? Over the course of the [...]
Video content continues to evolve as one of the most effective mediums for connecting with clients and potential customers who visit your site for fresh and engaging content. When used effectively, it can also become a powerful vehicle for improving conversion rates and boosting sales. In this article, we will take a closer look at [...]
Content creation has become a driving force in 21st Century commerce. Your business’ sales leads, current customers, prospective customers, and active audience members demand valuable content from you to earn their loyalty. This content needs to organically reach your intended audience or target market in a way that feels natural, if not even conversational. To [...]
There’s no doubt about it, social media is here to stay and it’s power to both connect as well as drive business success continues to grow. For some company’s their social media branding presence has even more power to drive sales than their print and other physical media advertising combined. Social media is continually evolving [...]
Branding is a marketing term used to describe the process of developing a strong, positive perception of the products and services offered by a company. This includes critical components like logos, design styles, product themes, and a cohesive mission statement that ties it all together into one cohesive corporate image. This is how companies stand [...]
E-mail marketing has been a reliable tool for generating leads and sales since the dawn of the internet. These days e-mail harvesting techniques are more abundant than ever. These lists are obtained by things like making a purchase, signing up for a newsletter, requesting a free brochure or guide, signing up for a contest, or [...]
Social proof marketing is a concept based on the idea that people will conform to be liked by, or accepted by the influencer, which in most cases is society at large. This normative social influence reveals several important trends influencing today’s marketing industry. Examples of this include things like landing pages with industry expert testimonials, [...]
Each time we begin working with a new client, the first thing we ask before we even start working is “who is the audience, and what message do you want to send to them?” Ultimately, we believe our role is to not just to get attention to the brand, but to make sure it’s the [...]
LGD spent four days on site at Bristol Motor Speedway in Bristol, Tennessee capturing video/photography content and documenting via social media for one of the most-trafficked sports websites on the Internet, BustedCoverage.com. Sponsored by Natural Light and Pilot Flying J, we were tasked with capturing a first-person perspective of the largest college football game in history. [...]
A key component of social media marketing Omaha is Twitter. Without it, people assume your brand is weak. Or worse, that you have something to hide. Having an established Twitter account for customers and potential customers is important. But to really get the most out of your social media marketing, you need a solid content strategy [...]
Building a brand isn't easy. Social media is another piece to the puzzle. Real Eats creates delicious, portion-controlled, pre-packaged meals to-go. Prepared meals are available for same day pickup or delivery in the Omaha area. With so much time needed in the kitchen to prepare meals, there just wasn't enough time for Real Eats to [...]
In terms of Omaha social media feel-good stories, Ben's Game Zone is it. Ben's Game Zone is a family-owned retro themed video game store that also sells movies, collectibles and offers a retro arcade. In addition to social media management, LGD also created the Ben's Game Zone website, signage, logo, website, and marketing materials and is [...]
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