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Website Homepage Design Tips & Best Practices

2023-03-15T14:04:50-05:00March 15th, 2023|Branding, Design, Marketing|

They say you never get a second chance to make a first impression. This is especially true when it comes to your website’s home page, which is often the first thing people see when they want to check out everything your business has to offer. Maximizing the effectiveness of your website goes beyond just styling [...]

How to Optimize A Website for Lead Generation

2023-03-15T13:58:36-05:00March 15th, 2023|Branding, Design, Marketing|

Your website is one of your best vehicles for generating leads. Though this requires a strategic approach that goes much deeper than your SEO best efforts and a flashy graphic saying “Click Here to Learn More.” Effectively generating leads from your website design draws on several important factors that lead to things like primary calls [...]

Why AI Content Generation Can’t Replace Human Copywriters

2023-02-22T16:26:12-06:00February 22nd, 2023|Creative, Interesting Articles, Marketing, News & Updates, SEO|

Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]

What is GA4 and Why You Need to Switch Google Analytics

2023-02-22T16:19:05-06:00February 22nd, 2023|Interesting Articles, Marketing, News & Updates|

Google continues to advance and evolve its suite of tools to help users and businesses make helpful connections. This includes updating Universal Analytics to the newest, fourth version of Google Analytics known as GA4. Though it isn’t just a slightly updated iteration with a few extra bells and whistles. GA4 has some major upgrades including [...]

How To Maximize eCommerce Business in an Economic Downturn

2023-01-16T19:44:58-06:00January 16th, 2023|Marketing, News & Updates|

The 21st Century economy is proving to be as fickle as it is volatile with the very serious risk of declining sales and economic slowdowns seemingly always on the horizon. Business owners of every stripe, scale and industry need to be smart about positioning themselves for short-term success as well as long-term planning to insulate [...]

What Is Employer Branding & How It Works

2022-12-01T11:22:16-06:00November 30th, 2022|Branding|

In the modern age, businesses need to maintain their reputation online and in the community. This includes letting customers and potential employees know about things like your product line, services, community outreach, special events, history, and company leadership. When it comes to recruiting the best employees, a company needs to be mindful of its perception [...]

SEO Landing Pages Best Practices

2022-11-30T17:08:02-06:00November 30th, 2022|Design, SEO|

An effective digital marketing strategy needs to incorporate the strategic use of landing pages to do things like help drive conversion events, target specific customer demographics, and perform insightful analytics. If you have a webpage that isn’t performing well in the SERPs, then you won’t get conversions through that landing page. It’s ultimately a waste [...]

Squeeze Page vs. Landing Page: What’s the Difference?

2022-10-07T10:23:39-05:00October 7th, 2022|Creative, Design, Marketing|

Your company’s website is like a digital street address. It’s where your company lives online. It’s a place to build awareness, attract and expand your audience, as well as engage with visitors in a way that provides them with a robust experience. At the same time, your website also needs to be a place where [...]

Branding vs Marketing. What’s the Difference?

2022-10-12T18:59:16-05:00October 7th, 2022|Branding, Marketing|

Building a thriving business in the 21st Century requires you to stay on top of a lot of technical concepts. Two of the most fundamental are marketing and branding. While it might sometimes feel like they are used interchangeably, there are some very distinct differences between the two and the strategies that drive them. In [...]

SEO vs SEM – What’s The Difference?

2022-09-20T10:01:15-05:00September 20th, 2022|Marketing, SEO|

It seems like every few weeks internet gurus, IT professionals, and webmasters are dropping some new acronym in the world of digital marketing to boost the functional evolution of the internet. One of the more commonly known terms is SEO or Search Engine Optimization, which dovetails into SEM or Search Engine Marketing. The two things [...]

Ultimate Social Media Checklist

2022-10-25T16:28:09-05:00September 20th, 2022|Branding, Marketing, Social Media|

Social media has become one of the most powerful methods of developing brand awareness and identity by connecting with a broad range of users. Not to mention being a great way to promote sales and drive the kind of conversion rates that elevate your success. Though it’s not enough for your small business to [...]

Top Ways To Grow Your SMS Marketing List

2022-08-26T09:01:00-05:00August 26th, 2022|Marketing|

Being able to consistently grow your SMS marketing list can sometimes be understandably challenging. There are a lot of factors at play, each of which needs to be taken into account as part of a larger marketing strategy. Text message marketing via SMS messages statistically has a 98% open rate. As optimistic as that sounds, [...]

Most Important Email Marketing Metrics You Should Care About

2022-08-26T08:56:16-05:00August 26th, 2022|Marketing|

Email marketing can be one of the most effective forms of digital marketing. Though it does take time to maximize its effectiveness. Being able to accurately understand how your e-mail marketing campaign is performing requires minding a multitude of important metrics. Knowing how to measure the results of your e-mail marketing campaign, starts with clearly [...]

Internal Linking For SEO Best Practices

2022-07-29T10:43:37-05:00July 29th, 2022|Marketing, SEO|

Internal linking is one of the most important SEO strategies to help improve a site’s ranking on popular search engines like Google. Yet it is also one of the more neglected link-building tactics glossed over by a lot of web designers and site managers. Like a lot of SEO best practices, the keys to successful [...]

What Goes Into a Professional Photo Shoot?

2022-08-25T10:34:19-05:00July 29th, 2022|Creative, Design, Marketing, Photo|

The truth is, a professional photoshoot encompasses far more than anything even the best smartphone camera and filters can ever hope to accomplish. Ultimately, professional photos are visual compositions that have just as much science to them as art. Pulling off professional photoshoot calls for a lot of planning, a discerning eye, the right equipment, [...]

How To Choose A Domain Name For Your Brand

2022-08-25T12:08:08-05:00June 17th, 2022|Marketing, New Website Launch|

When you sit down and think about it, a lot of 21st Century companies are known by their domain name just as much as they are their brand name. A lot of discount travel companies and online vendors even work their domain names into their brand messages. This makes picking the right domain name for [...]

What is Google Merchant Center? Top FAQ Guide

2022-06-17T14:06:05-05:00June 17th, 2022|Marketing|

It’s a fact that eCommerce is here to stay and has an honest shot to take over the world. These days you can literally buy anything online, from groceries to pharmaceuticals, small appliances, large appliances, furniture, alcohol, and even cars. If you buy it, they will come to deliver it to you somehow. However, the [...]

TikTok Video Marketing Best Practices

2022-05-15T09:19:41-05:00May 15th, 2022|Creative, Marketing, Social Media, Videos|

TikTok has taken the world by storm, which includes blowing up on the marketing scene as one of the most effective ways of reaching millions of people via uniquely creative video content. Of course, this means that brands are embracing this bold new platform and all the new marketing possibilities it offers. Of course, for [...]

How To Attract More Clients With Reputation Management

2022-04-25T13:43:20-05:00April 25th, 2022|Marketing, Social Media|

Reputation management has always been an important facet of any successful business. Especially businesses that rely on local sales and customer loyalty. Though it is taken to a whole new level in the 21st Century, where things like internet advertising, reviews, and social media marketing have a powerful influence on all businesses. That’s why so [...]

How To Get Google Reviews and Why It’s Important

2022-04-25T13:38:39-05:00April 25th, 2022|Marketing, SEO, Social Media|

Google’s sophisticated algorithms use a staggering number of criteria to assess organic rankings. Though many of them are simply more advanced technological variations of old-fashioned modes of communication. You see this showing up in how Google Reviews influence rankings, as a sort of 21st-century version of “Word-of-Mouth Marketing.” Though Google Reviews takes this concept a [...]

Best Practices For Taking Social Media Pictures With Your Phone

2022-04-29T16:45:45-05:00March 25th, 2022|Creative, Photo, Social Media|

Social media remains one of the most effective marketing vehicles for promoting brand awareness, encouraging conversions, and boosting sales. It can be used in a stunning number of ways to reach just about any target audience. Though this also means that your closest competitors can also use social media to do the same things. A [...]

Google Ads Campaign Type Overview For Beginners

2022-03-25T12:09:10-05:00March 25th, 2022|Marketing|

A lot of people think of Google ads as the ads that appear when they use the Google homepage search function. While it’s true that these are some of Google’s strongest positional Google Adwords, they represent just the tip of the iceberg when it comes to Google Ad's reach and effectiveness. Google has done an [...]