They say you never get a second chance to make a first impression. This is especially true when it comes to your website’s home page, which is often the first thing people see when they want to check out everything your business has to offer. Maximizing the effectiveness of your website goes beyond just styling [...]
Your website is one of your best vehicles for generating leads. Though this requires a strategic approach that goes much deeper than your SEO best efforts and a flashy graphic saying “Click Here to Learn More.” Effectively generating leads from your website design draws on several important factors that lead to things like primary calls [...]
Every day it seems like there’s some news story in the media or online advertising with vivid graphics touting the amazing power of AI content generation. It’s filled with promises of improving efficiency, helping you save time, and taking content creation off your to-do list. It can all be very tantalizing. Though you’re only right [...]
Google continues to advance and evolve its suite of tools to help users and businesses make helpful connections. This includes updating Universal Analytics to the newest, fourth version of Google Analytics known as GA4. Though it isn’t just a slightly updated iteration with a few extra bells and whistles. GA4 has some major upgrades including [...]
The 21st Century economy is proving to be as fickle as it is volatile with the very serious risk of declining sales and economic slowdowns seemingly always on the horizon. Business owners of every stripe, scale and industry need to be smart about positioning themselves for short-term success as well as long-term planning to insulate [...]
A lot of effort is put into designing a logo that looks good and represents your brand image memorably. It can be a very fun process if you’re starting out from scratch, getting your feet wet with a merger, expanding into a splinter brand, or just giving your current brand image a facelift. It’s so [...]
In the modern age, businesses need to maintain their reputation online and in the community. This includes letting customers and potential employees know about things like your product line, services, community outreach, special events, history, and company leadership. When it comes to recruiting the best employees, a company needs to be mindful of its perception [...]
An effective digital marketing strategy needs to incorporate the strategic use of landing pages to do things like help drive conversion events, target specific customer demographics, and perform insightful analytics. If you have a webpage that isn’t performing well in the SERPs, then you won’t get conversions through that landing page. It’s ultimately a waste [...]
Your company’s website is like a digital street address. It’s where your company lives online. It’s a place to build awareness, attract and expand your audience, as well as engage with visitors in a way that provides them with a robust experience. At the same time, your website also needs to be a place where [...]
Building a thriving business in the 21st Century requires you to stay on top of a lot of technical concepts. Two of the most fundamental are marketing and branding. While it might sometimes feel like they are used interchangeably, there are some very distinct differences between the two and the strategies that drive them. In [...]
It seems like every few weeks internet gurus, IT professionals, and webmasters are dropping some new acronym in the world of digital marketing to boost the functional evolution of the internet. One of the more commonly known terms is SEO or Search Engine Optimization, which dovetails into SEM or Search Engine Marketing. The two things [...]
Social media has become one of the most powerful methods of developing brand awareness and identity by connecting with a broad range of users. Not to mention being a great way to promote sales and drive the kind of conversion rates that elevate your success. Though it’s not enough for your small business to [...]
Being able to consistently grow your SMS marketing list can sometimes be understandably challenging. There are a lot of factors at play, each of which needs to be taken into account as part of a larger marketing strategy. Text message marketing via SMS messages statistically has a 98% open rate. As optimistic as that sounds, [...]
Email marketing can be one of the most effective forms of digital marketing. Though it does take time to maximize its effectiveness. Being able to accurately understand how your e-mail marketing campaign is performing requires minding a multitude of important metrics. Knowing how to measure the results of your e-mail marketing campaign, starts with clearly [...]
Internal linking is one of the most important SEO strategies to help improve a site’s ranking on popular search engines like Google. Yet it is also one of the more neglected link-building tactics glossed over by a lot of web designers and site managers. Like a lot of SEO best practices, the keys to successful [...]
The truth is, a professional photoshoot encompasses far more than anything even the best smartphone camera and filters can ever hope to accomplish. Ultimately, professional photos are visual compositions that have just as much science to them as art. Pulling off professional photoshoot calls for a lot of planning, a discerning eye, the right equipment, [...]
When you sit down and think about it, a lot of 21st Century companies are known by their domain name just as much as they are their brand name. A lot of discount travel companies and online vendors even work their domain names into their brand messages. This makes picking the right domain name for [...]
It’s a fact that eCommerce is here to stay and has an honest shot to take over the world. These days you can literally buy anything online, from groceries to pharmaceuticals, small appliances, large appliances, furniture, alcohol, and even cars. If you buy it, they will come to deliver it to you somehow. However, the [...]
TikTok has taken the world by storm, which includes blowing up on the marketing scene as one of the most effective ways of reaching millions of people via uniquely creative video content. Of course, this means that brands are embracing this bold new platform and all the new marketing possibilities it offers. Of course, for [...]
In the world of 21st Century business brand awareness plays a critical role in separating you from your competition with branding opportunities such as environmental branding. Especially on the internet where all too many marketers will happily try to mimic your graphics and content to steal a piece of the pie from unsuspecting consumers who [...]
Reputation management has always been an important facet of any successful business. Especially businesses that rely on local sales and customer loyalty. Though it is taken to a whole new level in the 21st Century, where things like internet advertising, reviews, and social media marketing have a powerful influence on all businesses. That’s why so [...]
Google’s sophisticated algorithms use a staggering number of criteria to assess organic rankings. Though many of them are simply more advanced technological variations of old-fashioned modes of communication. You see this showing up in how Google Reviews influence rankings, as a sort of 21st-century version of “Word-of-Mouth Marketing.” Though Google Reviews takes this concept a [...]
Social media remains one of the most effective marketing vehicles for promoting brand awareness, encouraging conversions, and boosting sales. It can be used in a stunning number of ways to reach just about any target audience. Though this also means that your closest competitors can also use social media to do the same things. A [...]
A lot of people think of Google ads as the ads that appear when they use the Google homepage search function. While it’s true that these are some of Google’s strongest positional Google Adwords, they represent just the tip of the iceberg when it comes to Google Ad's reach and effectiveness. Google has done an [...]
