How many ads are you really seeing on social media, and do you notice them?
When major companies like Disney stopped advertising on Facebook in July for the #stophateforprofit campaign, it got us all thinking about the ads we see on social media. We talk about ads from the perspective of big companies all of the time, but what about from the user’s perspective?
WhistleOut.com just crunched the data and found that ads can comprise up to 42% of some Instagram users’ feeds, while the average user sees an ad on Instagram every 5 posts!
Key findings include:
- On average, ads make up 21.2% of users’ feeds on Facebook, while Instagram trails closely behind at 20.6%.
- Ads on TikTok only made 2.4% of users’ feeds, while ads on Twitter made up an average of 14.2% of feeds, meaning Instagram has more ads than TikTok and Twitter COMBINED!
- Some users had ads make up as much as 42% of their feeds on Instagram and Facebook, and it may be showing ads at a higher rate to users who spend more time on their platforms…
With all this in mind, do you think social platforms are more popular or easier to become viral on because they show fewer ads? (ahem, TikTok…)
Additionally, if you want to market a product or service to a younger demographic, now is the time to start buying ads on TikTok.
Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.
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