A little History…

When little guy design was founded in 2010, its founders faced an uncertain future. Long hours and unplanned urgent requests were part of their routine, with no assurance of turning their hard work into a successful business that would support not only their lives but also those of their co-workers and clients. Their journey was driven by financial needs and a passion for learning.

In the ever-changing world of marketing, success hinges on experience, creativity, and an ongoing thirst for knowledge. As LGD grew, so did its founders, adapting to new challenges and continually enhancing their skills.

Our Philosophy

LGD’s philosophy was grounded in flexibility and adaptability. The founders often joked about facing unexpected challenges that demanded immediate strategic responses. This dynamic environment made their work enjoyable, treating each day as an adventure.

They believed that a marketing agency’s strength lies in its knowledge, passion for the work, and the synergy between the artist and the client. Unlike some vendors who may specialize in a single discipline, LGD chose to master all areas, collaborating with a network of skilled vendors, co-workers, and experts to meet any demand.

Before LGD, the founders were individually honing their creative talents. Matt pursued multiple design-related degrees, creating websites, logos, and other successful projects. Meanwhile, Paul juggled multiple jobs, developing his writing skills and winning a freelance copywriting contest at 19. Dropping out of college, he expanded his talents to include social media, photography, and SEO, even while managing single parenthood and full-time corporate work.

Connections & Networking

Their paths crossed again when both were self-employed, revealing complementary skills in technology and marketing. Paul was creating sports content for major brands and maintaining valuable industry connections.

One such connection was with NFL star Joe Horn, who needed help launching an e-commerce site for his BBQ sauce brand. This project, which involved website development, graphic design, social media, and marketing strategy, marked the informal beginning of LGD.

Our Mission

LGD’s mission was to support small businesses overlooked by the Omaha marketing scene, offering a range of services to those without large budgets. Their rebranding from little guy design to little guy branding (lgx) reflects their evolution beyond design to a broader spectrum of branding services. The ‘x’ symbolizes their versatility and expertise in various services.

The team at lgx has grown, adding diverse talents like Kevin Bullis, Sarah Antonello, Jason Lazarus, and the social media duo Sarah and Joe Miragliotta. Each team member brings unique strengths, collectively forming a dynamic and creative force.

A New Era

Today we are announcing our rebrand from little guy design/LGD, to little guy branding/lgx. Why are we doing this? Because, “design” just doesn’t cut it anymore. Too vague. Too siloed.

‘x” represents – the variable of any of the number of services we offer. We have evolved into a true branding company over those 11+ years.

When the business was founded we were committed to being the “anti-agency” and being there for the “little guys” of the world. We focused a lot on design.

But now, the same way Peter Parker evolved into Spider Man, or Bruce Banner into The Incredible Hulk, we are little guy branding – lgx for short.

The X has a lot of meanings:

  • X marks the spot
  • Our eXpertise
  • Your eXperience
  • A variable
  • The X-factor

We like to think we have “it”, that special something you might not quite be able to put your finger on.

The rebranding process was a reflective exercise, helping them understand their clients’ perspectives better. They believe in the effectiveness of collaborating with a creative team for objective analysis and brand enhancement.

This journey of LGD, now lgx, is a testament to the power of creativity, adaptability, and teamwork in the face of uncertainty and challenges.

What Are Brand Guidelines? Why Are They Important?