How to Develop An App
The first question is, what problem will your application solve for users? Before any code is ever constructed, this question needs to be answered from all angles.
From there, an app development strategy needs to be developed. We work with you on all conceivable “If this, then that” scenarios for how the app should function.
Building an app is like building an engine. Every engine has a specific function or needed end result.
After we’ve developed a strategy and solved the “problem” for a user, we start working on content. Literally the copy or text, images, video that will be included in the app build.
From there, we work up a wireframe. We script out the design and function. We hone in on user experience in the phase.
Then, we start building the app. There is a lot of back and forth between our developers and our clients at this point.
Why Mobile App Development?
Mobile app development is another way to get in front of current customers and attract new ones. More people search from their phones and tablets than from their desktops.
People rely on their devices for information on products and services as they are making purchase decisions. Which means, people are using apps, several of them every day, more than ever before.
The days of researching via a desktop computer (and even laptops) and then going to a store and making a purchase are waning. Mobile app development is a way to make your business more visible, and an app provides direct access to your customers, or potential customers, 24/7.
Customer Loyalty/Punch Cards/Location Based Marketing
Remember the old Subway Sub Club punch cards? We can replicate that process via app every time a customer uses your product or service and set them up with rewards or discounts. The ultimate form of engagement is creating a benefit for your customers and having them respond via a call to action that is relevant to their needs. What if you could do this in real time? With a mobile app, you can.
Here’s an example: Joe’s Diner has a lunch special and wants to increase sales immediately. Via the functionality in his mobile app, Joe can send a message (called a “Push Notification”) out via his mobile app to everyone who has the app installed. Not only that, but he can directly select the customers who receive the notification by zip code and a radius of x miles.
He can find out the largest company in town, determine its zip code, and market directly to those customers who then via word of mouth tell their co-workers about the special.
Just like that, Joe has increased his sales of a particular item and has increased his brand awareness, creating new customers in the process. All via a mobile app development.
Is Mobile App Development Right For My Business Or Brand?
It’s hard to envision any type of business or brand that does not benefit from more eyeballs on their products, or more people interested in the content they are producing. One aspect that makes mobile app development so viable is the fact that all content is fully customizable.
Questions you should ask yourself before developing a mobile application:
- Who is your biggest competitor? Does something like this already exist on the market already? You’d be amazed how many people we talk to that have not done a basic Google search to determine if an app for their chosen functionality already exists. Your “great idea” may have already been thought of, and passed on. Typically there is a reason why that “great idea” doesn’t already exist. But not always.
- What workflow or problem does my app streamline or solve?
- Are these issues common to other business owners in your space?
- Who is your ideal, targeted app user?
- What is the budget you are willing to spend? The most basic app will be in the $10,000 range. More complex apps, you can budget $20,000 and up. Some apps can easily go north of $100,000.
- What is your “Elevator Pitch” for your app? Can you sell it to me in a couple sentences?
- What is the timeline/deadline?
- How will you market your app once it is created and available in the App Store and via Google Play?
- How is it going to be hosted?
- What is the monetization strategy for the app?
- How is the app going to be found once it is live? This needs to be thought out prior to any type of code is ever built.