Reach Everyone!
Whether the goal is to inform, sell, solicit donations, create awareness or provide a service, being able to reach those who might engage with your brand is foundational to any organization’s success. And since customers – and prospective customers – are in many different places, garnering brand recognition and awareness in those places is vital.
Environmental Branding is more than just a sign on your door
Combining a number of disciplines – including graphic design, interior design, and architecture – environmental branding takes the visual and emotive aspects of a brand and translates these into a physical space.
Depending on the specific business and space in question, environmental branding can involve a number of different elements. 3D features such as furnishings, graphic touches such as artwork or printed wall vinyl, and even more immersive solutions such as smart device integration can all play a part.
Successful environmental branding requires the expertise of a number of different professionals to come together and collaborate, using their own insight to inform the broader design of a project.
I saw the sign, and it opened up my eyes…
That isn’t just the lyric to a classic song. Signage is an integral part of environmental branding and brand awareness. There are myriad types of signs that we can design and help you produce and install:
- Storefront awnings
- Door and window vinyl
- Murals
- Yard signs
- Posters
- Billboards
- Event signage – seating charts, directional guides, etc.
Printed brand collateral is still an important part of marketing
As much as we love working in the digital space, we know that there is still a place for printed materials. Our team of graphic designers and strategists will help ensure that printed materials are beautiful and informative, as well as make sure to be strategic about the use of QR codes and other resources to ensure you aren’t left with large quantities of out-of-date printed materials. Here are just a few types of printed collateral that we can design:
- Business cards
- Brochures/handouts
- Postcards & mailers
- Folders
- Letterhead & Invoices
- Swag
- Stickers
- Note cards & envelopes
E-mail marketing, an unsung hero, is not just for eCommerce!
There’s a reason you probably get dozens (or hundreds) of emails a day from companies. Email marketing works. And it works for every type of organization, not just those with a product to sell.
Email marketing comes in various forms – drip/funnel campaigns, eBlasts, newsletters, and direct requests for action, to name a few. Email marketing is incredibly cost-effective, allows for personalization, builds and maintains relationships, and can save you time while earning you money.
Email marketing is often overlooked in designing and executing a marketing strategy, but it can be a great asset in many different ways. Not only can it be used to increase eCommerce sales, but it can be used to create meaningful relationships with customers and to reach out to potential customers with interesting and relevant content. E-mail marketing can also provide valuable insights into customer behavior and help companies understand the effectiveness of their marketing efforts.
And creating a regular newsletter-type email shouldn’t be too much of a chore – or a bore. If you’re producing great content elsewhere, a newsletter is a great way to organize and present it to an audience that is entirely your own.
Digital Advertising
As part of a broader marketing plan, an advertising campaign is a great way to spread the word about your business and draw attention to the unique offerings and services that you provide.
There are a variety of types of advertising that are suited to different types of clients. Depending on the audience you’re trying to reach and the budget you have to work with, you can choose from a variety of mediums. For example, if you’re targeting a younger demographic, social media ads, text messaging, and even video ads may be good options. If you need to reach a more mature audience, traditional print ads, radio spots, and television commercials are good options.
No matter what type of advertising you choose, it’s important to create a message that resonates with your target audience. A creative approach that incorporates elements that your audience will enjoy can help grab their attention and make your message stand out.
Advertising is a powerful tool that can be used to great effect. By understanding the needs of your target audience and using creative elements to grab their attention, you can create an effective advertising campaign that will draw attention to your business and help you reach more customers.
Engaging with the Community to Grow your Business
One of the most important components of reaching your target audience is figuring out how you and your business will engage with the community. Identifying which communities to engage with is one of the first steps.
Here are some questions you can ask to start to determine the makeup of your community:
- Who will be buying our product or service?
- Whom do we serve?
- Who can benefit from knowing about us?
- Who can refer business to us?
Once you know what your community is, determining the ways to engage becomes an art. It could be important to join local community networking and business groups, like Chambers of Commerce or service clubs. Engagement may look like sponsoring a hole at a golf tournament or a youth sports team. Community engagement is about building out your brand’s recognition and developing social capital for your organization.
The lgx team loves helping clients think creatively about where and how to engage with the community. Whether it’s identifying potential partners or designing swag and banners for a booth, our small business consulting service leverages years of experience engaging with our own community combined with our marketing expertise to ensure the right message gets out to the right audience.
Social Media isn’t going anywhere anytime soon
It seems like there’s a new “it” social media platform popping up all the time. It can be hard for businesses to keep up with them and feel confident about what platforms they are on and how they post.
The “right” mix of social media platforms and the frequency of posts is highly dependent on the industry.
If your organization serves a local community, Facebook is a great platform to be on because of the robust opportunities with events and groups.
For companies with lots of opportunities to showcase visual elements – photos and videos, Instagram is a great platform to use.
For those providing services to other companies, LinkedIn is valuable.
Those in fast-moving, high-competition spaces may want to be on TikTok, Snapchat, and other social media platforms.
No matter the platforms you choose to engage with, we have a few recommendations:
If you’re not sure where to begin with social media, we can help! We offer customized social media consultation services to help alleviate your anxiety about the platforms, post frequency, content pillars, hashtags, and more.
We can also take social media off your plate with our social media management service.