Stik is a street artist from London who is known for his minimalist and emotive style of artwork, featuring monochromatic stick figures with expressive faces and bodies. While Stik’s work may not be traditionally considered “graphic design,” his style and approach to art have undoubtedly had an impact on the designs at little guy branding.

One of the ways in which Stik’s work has influenced graphic design is through its emphasis on simplicity and minimalism. Stik’s stick figures are pared down to their most essential elements, conveying emotion and meaning through the most basic of forms. This approach can be seen in contemporary design trends such as flat design and minimalism, which prioritize simplicity and clarity in their visual language.

Stik’s work has also had an impact on the use of storytelling in design. Stik’s stick figures often convey a sense of narrative or emotion, which can be a powerful tool in branding and advertising. By using visual cues to tell a story or evoke an emotional response, designers can create a deeper connection with their audience and differentiate themselves from competitors.

Additionally, Stik’s work has been celebrated for its accessibility and inclusivity. Stik’s stick figures represent a universal language that transcends cultural and linguistic barriers, making them relatable to people all over the world. This approach to art and design can be seen in the movement towards inclusive design, which seeks to create products and experiences that are accessible and welcoming to everyone.

In summary, Stik’s work has had an impact on graphic design through its emphasis on simplicity, storytelling, and inclusivity. His minimalist approach to stick figure art has influenced contemporary design trends, while his emphasis on emotional storytelling has inspired designers to create more meaningful and engaging experiences for their audiences.

Peter Max