little guy branding is your one-stop shop. We have experience in both traditional PR and PR-based internet marketing, advertising, and reputation management.
What is Public Relations or PR?
Public Relations is the technique of publishing content, then spreading the content, to create awareness of a product, brand, or even person.
Say your business gets featured on the evening news – this is an example of “Earned Media.” Meaning, the content is so good, a big traditional advertiser like TV shares it. Anything they share puts their rep on the line. So, if they are willing to share it, for free, you’ve “earned” it.
“Paid Media” is the same thing, but you pay for it. Sometimes you pay a social media influencer directly. Other tines, you work directly with a brand.
Public relations has changed a lot over last 10 years
The promotion of information and concepts in an effort to alter public perception is no longer solely the domain of traditional print, radio, and TV advertising.
The rise of social media challenged, and loosened, PRs’ grip on being the 800 lbs gorilla in the room.
Brands can now directly communicate with their targeted consumer in many ways that were unthought-of years ago. Direct feedback, suggestions, and creative teasers all add to compelling dialogue that is important to a brand’s growth and consumer awareness.
Social media gave customers the ability to “cut out the middleman” of a perceived third-wheeling PR agency (And NO ONE likes third-wheeling, amirite?).
Especially because using a PR firm has been historically regarded as expensive, and therefore unattainable to all brands and businesses, specifically the little guy.
But, rather than being antagonistic, PR and social really do work together – when the messaging is intentionally honed and the targets clearly defined.
From there, advertising is strategized and implemented alongside PR. Digital strategy is a critical component of any public relations campaign.