Project Description
The Reading Room
A brand-new coffee shop concept coming to the Omaha area needed help with branding and content strategy to connect with its target audience. Using the logo Sam designed, we created a brand guide to ensure future pieces stay consistent and on-brand. From there, we used those elements to design business cards, menus, and punch cards for membership perks. This was such a fun project for a cool new space—perfect for anyone looking for a cozy spot to enjoy a drink, tea or coffee, and a good book.
The build included:
- Brand Standard Guide
- Audience Persona
- Community Engagement Strategy
- Graphic Design
Visit the site —> https://readingroomomaha.com/



















