Project Description

Website Revamp for McKay Landscape Lighting

Client: McKay Landscape Lighting
Industry: Home Services
Location: Omaha, NE

The Challenge

Dynamo father-and-daughter duo Claire and Jerry McKay didn’t need a new website—but they thought they might want one. Their family-owned company, McKay Landscape Lighting, had built a strong reputation as the area’s premier high-end landscape lighting company, and the McKays wanted to ensure their digital presence was the same caliber.

The old site, with its dark theme and sprawling portfolio, was working fine, but the design hadn’t been updated in several years. If they were going to sign on for a full redesign, they wanted to know that they would love it.  So we designed the homepage before ever agreeing to even build the site.  They needed a site that could:

  • Showcase their stunning projects with high-quality photography.
  • Provide a user-friendly experience, helping potential clients easily find relevant examples.
  • Be easy to update, ensuring new projects can be added effortlessly.

The Solution

We partnered with McKay Landscape Lighting to create a high-design, strategically crafted website that radiates professionalism and sophistication. This wasn’t just a refresh; it was a complete transformation that also sparked broader updates to their brand identity.

Our Approach:

  1. Website Mapping: We analyzed their existing content and reorganized their portfolio to make it intuitive and visually impactful.
  2. High-End Design: The new site was meticulously designed –  and then built – with a light and bright aesthetic, emphasizing project photography to attract high-end clients.
  3. New Brand Elements: During the design process, we developed new brand visuals, including updated typography, graphic accents, and design motifs, which McKay began incorporating into their printed and branded collateral for a cohesive brand presence across all platforms.
  4. User-Friendly Functionality: We integrated features that made it easy for the McKay team to update the site, keeping it fresh with their latest work.
  5. Strategic Enhancements: Alongside the website redesign, we developed a cohesive social media strategy and created branded templates, allowing McKay to focus more on serving their clients while maintaining a strong online presence.

The Outcome

The revamped McKay Landscape Lighting website is a true reflection of their artistry and expertise. It:

  • Showcases their most impressive projects in an organized and visually engaging portfolio.
  • Appeals to their ideal high-end clientele with an elevated, professional aesthetic.
  • Incorporates updated brand elements that unify digital and printed materials, creating a stronger, more cohesive identity.
  • Enables easy updates, ensuring the site remains current with their growing body of work.

With its new website, refreshed brand visuals, and a tailored social strategy, McKay Landscape Lighting has a digital presence that matches the exceptional quality of its services, helping Jerry and Claire continue to illuminate the path to success.

Skills Used:

Category:

Home Services

Impact

This project shows how a focused website revamp can ripple across a business. McKay Landscape Lighting didn’t just gain a new website—they evolved their entire brand identity, elevating their digital and physical presence to align with the exceptional quality of their work.

Visit the site —>https://www.mckaylighting.com/