Reputation management has always been an important facet of any successful business. Especially businesses that rely on local sales and customer loyalty. Though it is taken to a whole new level in the 21st Century, where things like internet advertising, reviews, and social media marketing have a powerful influence on all businesses. That’s why so [...]
Google’s sophisticated algorithms use a staggering number of criteria to assess organic rankings. Though many of them are simply more advanced technological variations of old-fashioned modes of communication. You see this showing up in how Google Reviews influence rankings, as a sort of 21st-century version of “Word-of-Mouth Marketing.” Though Google Reviews takes this concept a [...]
A lot of people think of Google ads as the ads that appear when they use the Google homepage search function. While it’s true that these are some of Google’s strongest positional Google Adwords, they represent just the tip of the iceberg when it comes to Google Ad's reach and effectiveness. Google has done an [...]
Social media has become one of the most powerful marketing tools to attract attention, convert visitors and reward loyal customers with a robust experience. Of course, social media marketing also has a strategic element to it. Effective social media content, placement, and messaging all factor into things like your company’s brand image, as well as [...]
The legal industry is extremely competitive, with lawyers and other legal professionals relying on their internet presence to help attract new clients who truly need their services. Of course, this calls for a diverse law firm marketing strategy that encompasses several critical practices such as blogging, print, strategically placed digital ads, and industry-best SEO practices. [...]
These days brand identity plays a more critical role than ever before. Of course, one of the most important factors in building and maintaining a strong brand identity is a logo that stands out and that people will remember. Developing an effective logo to represent your company goes far beyond simply putting together a few [...]
Chances are you’ve heard the phrase “Content Is King” a time or three. While this is certainly true, it still has a lot of small business marketing managers wondering what type of content will drive the most traffic to their website, or improve their organic rankings on popular search engines? Over the course of the [...]
With everyone going green and becoming ecologically conscious, it’s all too tempting to hear a term like “Environmental Branding” and jump to the conclusion that it is all about positioning your business as being ecologically friendly. Though this might be a leap of logic that goes a bit too far as true environmental branding might [...]
Chances are if you’ve downloaded enough image files over the years, you’ve probably had a time or two where you ran into a vector file. In those curious moments your laptop, phone, or tablet probably popped up a bunch of different options to try to open it. Chances are also good that none or perhaps [...]
Google Business Profile is now your Google business listing headquarters! Change is inevitable, and while that’s especially true in the natural world, it is also true with internet technology and industry leaders like Google. Those in the know will note that Google is renaming “Google My Business” to Google Business Profile in a strategical attempt [...]
The famous philosopher Des Carte once said “I think therefore I am.” It was his statement about how one’s proof of existence starts with one's mind and how an individual understands their reality. It is from this wellspring that we use the mind to understand our problems as well as develop thoughtful solutions to them. [...]
These days the lines between public relations and marketing are more blurred than ever before. Though this still doesn’t take away from the fact that effective public relations rely on critical concepts that become increasingly less effective if they are used for marketing purposes. To help you better understand public relations practices and how to [...]
If you have been developing a new business website or you are embracing an updated redesign, then chances are you have heard the term API. Though exactly what it is and how it works can be a little hard to demystify. API is an acronym for Application Programming Interface. It is used by website developers [...]
If you have been looking for ways to improve your website’s ranking on popular search engine sites like Google, Yahoo, and Bing, then chances are you’ve come across terms like “Search Engine Optimization” and SSL Certificates. Though what they are and how to use them strategically isn’t always clear. To help you improve the ranking [...]
Video content continues to evolve as one of the most effective mediums for connecting with clients and potential customers who visit your site for fresh and engaging content. When used effectively, it can also become a powerful vehicle for improving conversion rates and boosting sales. In this article, we will take a closer look at [...]
Generating the content and state-of-the-art functionality of your business website is often a labor of love that takes a lot of time and effort to get the way you want it to be. So, it’s no wonder why so many small businesses want to keep their website hosting and maintenance in-house. Though a lot of [...]
E-mail marketing is one of the most popular marketing strategies being used by companies of every scale. Though the concepts of the old-fashioned e-mail blast have seen decreased effectiveness in recent years. To the point where it needs some targeted and strategic reinvention. This includes making sure that the e-mail lands in the person’s primary [...]
Online customer acquisition is a serious challenge for a lot of companies. Especially when you consider the effectiveness can be a decreasing scale without a highly effective branding strategy to guide you. This includes things like pull marketing strategies, superior dedications to customer service, consistent branding, focusing on SEO, and effectively leveraging high-quality content, just [...]
Content creation has become a driving force in 21st Century commerce. Your business’ sales leads, current customers, prospective customers, and active audience members demand valuable content from you to earn their loyalty. This content needs to organically reach your intended audience or target market in a way that feels natural, if not even conversational. To [...]
When building a website for your business it is all too easy to get overly caught up in the nuts and bolts details of design, web hosting, and software features. Especially if you are a small business, a startup or just delving into building your first business website. The reality is that while you do [...]
Chances are you’ve heard the term “Brand Guidelines being thrown around before, but you might not be entirely clear on what brand guidelines are, and just why they are important? The short answer is that brand guidelines are a set of clearly defined rules and protocols for building a brand guide to how your corporate [...]
There’s no doubt about it, social media is here to stay and it’s power to both connect as well as drive business success continues to grow. For some company’s their social media branding presence has even more power to drive sales than their print and other physical media advertising combined. Social media is continually evolving [...]
Branding is a marketing term used to describe the process of developing a strong, positive perception of the products and services offered by a company. This includes critical components like logos, design styles, product themes, and a cohesive mission statement that ties it all together into one cohesive corporate image. This is how companies stand [...]
At this point, just about everyone has used a search engine like Google, Bing, Yahoo, or DuckDuckGo to look something up. Though there is a lot more science and sophistication behind how a search engine works that can make all the difference between whether your website ranks well, or gets lost deep down the page. [...]
Search engine ranking is a complex science that goes far beyond keyword-rich engaging content and engaging images. The criteria that Google and other popular search engines use taps into a wide range of factors, including backlinking. To truly help boost your website you need to move backlinks up your list of priorities. Though just how [...]
E-mail marketing has been a reliable tool for generating leads and sales since the dawn of the internet. These days e-mail harvesting techniques are more abundant than ever. These lists are obtained by things like making a purchase, signing up for a newsletter, requesting a free brochure or guide, signing up for a contest, or [...]
Omaha 68106
Phone: 402-882-1133
Email: info@lgxbranding.com
By Appointment Only
7305 Main Street
Ralston 68127
Phone: 402-882-1133
Email: info@lgxbranding.com
