It’s getting to the point where it is app-solutely necessary for a business to have a mobile app. Here are five reasons why it is app-propriate:
1. Popularity
Over 86% of time spent on mobile devices is spent in native apps, versus just 14% in mobile web browsers. A mobile responsive website is not enough anymore.
2. Direct Communication With Customers
When someone downloads or installs your mobile app, they consent to receiving direct text messages and notifications via a push notification.
3. Push Notifications
A message is sent directly to a user’s device whether or not the app is open, guaranteeing that an app user sees your content. Apps are also not reliant on an Internet connection so users can access offline.
4. Geotargeting
Geotargeting refers to the delivering of different content to a user based on his or her geographic location. Are you a restaurant running a lunch special to increase business immediately? Geotargeting allows you to send push notifications to all users within a certain search radius/zip code.
5. Customer Loyalty
Remember the old Subway Sub Club punch cards? We can replicate that process via app every time a customer uses your product or service and set them up with rewards or discounts.
For more information on apps, read our Mobile App Development page.
Still wondering why you need an app? Contact us and we can answer all of your questions.
